Performance Marketing Ecommerce

Performance Marketing Manager

Function: Performance Marketing
Experience: 3+ Years
Location: Mumbai
Role Type: Individual Contributor

Job Overview

We are looking for a Performance Marketing Manager who can own paid growth end-to-end across Amazon, Google, and Meta, with Amazon as the anchor channel.

This is a high-autonomy, numbers-driven role where you will manage a significant share of the brand's online revenue and be directly accountable for performance, efficiency, and profitable growth.

Key Responsibilities

• Plan, build, manage, and optimise the complete Amazon Ads ecosystem, including Sponsored Products, Sponsored Brands, Brand Video, Sponsored Display, and Amazon DSP where relevant.
• Manage Amazon advertising at ASIN and keyword level, including keyword harvesting, search-term mining, negative keyword management, competitor targeting, category targeting, and bulk-sheet operations.
• Run and optimise Google Ads, including Search, Shopping, and Performance Max campaigns.
• Manage Meta Ads with a focus on campaign structure, audience segmentation, creative testing, and performance optimisation.
• Own monthly, quarterly, and event-based advertising budgets across Amazon, Google, and Meta.
• Take ownership of budget pacing, bidding strategy, placement optimisation, dayparting, and incremental budget allocation.
• Plan and execute the digital advertising strategy for major sale events such as Amazon Great Indian Festival, Prime Day, Flipkart Big Billion Days, and brand-led campaigns.
• Coordinate media spends and creative strategy across multiple digital channels to maximise revenue and profitability.
• Own performance reporting and key metrics including TACoS, ACoS, ROAS, CAC, New-to-Brand %, contribution, and profitability.
• Analyse data and translate performance insights into actionable decisions around budget allocation, campaign optimisation, and growth.
• Leverage Amazon Marketing Cloud, Amazon Pi, Brand Analytics, and Search Query Performance for deeper performance, attribution, and customer insights.
• Monitor competitor activity, category benchmarks, search visibility, and changes in advertising formats and platform algorithms.
• Work closely with Amazon and other platform account managers to stay updated on new advertising opportunities and platform developments.

Required Skills & Experience

Must Have

• 3+ years of hands-on experience in Performance Marketing, managing Amazon Ads, Google Ads, and Meta Ads.
• Strong experience managing campaigns in-house, rather than solely through an external agency.
• Deep expertise in Amazon Ads, including building and managing account structures from scratch.
• Experience managing Amazon campaigns at meaningful monthly advertising spends.
• Strong understanding of ASIN-level and keyword-level optimisation.
• Ability to evaluate Amazon, Google, and Meta performance together and determine where incremental marketing budgets should be allocated.
• Strong understanding of unit economics, including TACoS, ACoS, blended ROAS, CAC, contribution, efficiency, and profitability.
• Understanding of marketplace ranking algorithms and how paid advertising impacts organic rankings, visibility, and consumer purchase behaviour.
• Advanced knowledge of Microsoft Excel / Google Sheets, including Pivot Tables, data analysis, and building performance/pacing trackers from raw platform data.
• Strong analytical, problem-solving, communication, and reporting skills.
• Ability to work independently in a high-ownership, numbers-driven environment.

Good to Have

• Strong working knowledge of Amazon DSP, Amazon Pi, and Amazon Marketing Cloud.
• Experience with Flipkart Ads and/or quick-commerce retail media platforms such as Blinkit, Zepto, and Swiggy Instamart.
• Experience in high-AOV and considered-purchase categories such as mattresses, furniture, appliances, consumer durables, or home products.
• Experience with server-side tracking, offline conversion imports, and cross-channel attribution.
• Knowledge of SQL, Looker Studio, or Power BI.
• Experience working on large-scale e-commerce sale events and promotional campaigns.