performance marketing excutive

Biznet Consulting is looking for a Performance Marketing Executive to plan, execute, optimize, and report paid digital campaigns focused on quality lead generation. The ideal candidate should have practical hands-on experience in LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads and Meta Ads, with strong understanding of tracking, analytics, campaign testing and cost-per-lead optimization.

KEY RESPONSIBILITIES

• Plan, launch and manage paid campaigns across LinkedIn, Snapchat, X/Twitter, Google and Meta platforms.
• Generate quality leads for Biznet services through paid search, paid social and retargeting campaigns.
• Build and optimize LinkedIn Lead Gen Forms, Sponsored Content, Message Ads and job-title/industry based targeting.
• Manage Snapchat Ads and X/Twitter Ads campaigns for awareness, traffic and lead generation objectives.
• Set up campaign tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM links.
• Monitor daily performance, control ad spend and optimize campaigns to reduce CPL and improve lead quality.
• Conduct A/B testing for ad copies, creatives, audiences, placements, forms and landing pages.
• Coordinate with the sales/business development team to understand lead quality and improve campaign targeting.
• Prepare weekly and monthly reports covering spend, impressions, clicks, leads, CPL, conversion rate and recommendations.
• Research competitors, keywords, audiences and market trends to identify new campaign opportunities.

Desired Candidate Profile

Skill Area Requirement

Paid Ads Platforms LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads, Meta Ads

LinkedIn Ads Lead Gen Forms, Sponsored Content, Message Ads, audience targeting by job title, industry and company size

Snapchat & X Ads Campaign setup, audience targeting, pixel tracking, awareness, traffic and lead campaigns

Tracking & Analytics GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM tracking

Performance Optimization CPL reduction, bid optimization, A/B testing, retargeting and lead quality improvement

Reporting Weekly reports, campaign insights, budget utilization and recommendations

Landing Pages Basic understanding of conversion-focused landing pages and lead form optimization

Communication Ability to coordinate with marketing, sales and management teams

REQUIREMENTS

• 2 - 5 years of experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience with LinkedIn Ads is mandatory.
• Experience with Snapchat Ads and X/Twitter Ads is highly preferred.
• Good knowledge of Google Ads, Meta Ads, lead generation campaigns and retargeting.
• Ability to set up conversion tracking and prepare clear performance reports.
• B2B lead generation experience in consulting, construction, real estate, training or professional services is an advantage.
• Strong analytical mindset with good communication and follow-up skills.