Performance Marketing executive

Key Responsibilities:

• Plan, execute, and manage paid ad campaigns on Google and Meta for various ad goals.
• Monitor campaign performance and optimize for better lead quality and lower cost per lead.
• Manage and allocate ad budgets efficiently.
• Track conversions using tools like Google Analytics and Meta Pixel.
• Coordinate with the design and content team for new ad creatives, landing page designs etc.
• Prepare daily, weekly, and monthly performance reports.
• Stay updated with the latest trends in the digital marketing and yoga industry.
• Work closely with the sales team to maximize sales conversion rates.Role & responsibilities

Preferred candidate profile

• Hands-on experience with Google Ads and Meta Ads
• Experience in all types of ad campaigns - lead generation, sales etc.
• Strong analytical and excel skills
• Understanding of sales funnel and conversion tracking
• Good communication and coordination skills