Performance Marketing Executive

We are looking for a results-driven Performance Marketing Executive who can plan, execute, and optimize digital marketing campaigns focused on generating leads, conversions, and measurable business growth.

Key Responsibilities:

• Plan and manage paid advertising campaigns across Meta Ads, Google Ads, and other digital platforms.
• Set up and monitor campaigns, ad sets, audiences, budgets, and conversion events.
• Optimize campaigns based on CPL, CPA, ROAS, CTR, CPC, and conversion rates.
• Conduct audience research, competitor analysis, and keyword research.
• Create and test different ad creatives, copy, audiences, and landing pages.
• Track campaign performance and prepare regular performance reports.
• Work with the content and design teams to develop high-performing ad creatives.
• Monitor leads and conversions through Meta Pixel, Google Analytics, Google Tag Manager, and other tracking tools.
• Identify opportunities to improve campaign performance and reduce acquisition costs.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Requirements:

• 1–3 years of experience in Performance/Digital Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Understanding of conversion tracking, pixels, analytics, and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to work with budgets and performance targets.
• Good communication and reporting skills.
• Experience with e-commerce, lead generation, or D2C campaigns will be an advantage.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person