Performance Marketing Executive

Job Summary

Performance Marketing Executive

0.5 2 Years

Full Time

5 Days (Monday To Friday)

Noida, Uttar Pradesh

Skills Requirements

Paid Media Demand Generation Experience

• 0.5 2 years of hands-on experience managing Google Ads and LinkedIn Ads
• Exposure to B2B SaaS or demand generation campaigns
• Experience handling live ad budgets and campaign optimization

B2B Funnel Conversion Understanding

• Strong understanding of B2B funnels and lead lifecycle (MQL SQL Opportunity Closed-Won)
• Knowledge of conversion-focused optimization strategies
• Ability to think beyond vanity metrics and focus on pipeline impact

Analytics Tools Proficiency

• Hands-on experience with Google Analytics, Microsoft Clarity, and HubSpot or Salesforce CRM
• Google Ads and Meta Ads certifications preferred
• Comfortable using AI tools like ChatGPT, Claude, Gemini, automation platforms, MCP, and QLA

Analytical Communication Skills

• Strong analytical mindset with the ability to turn data into actionable insights
• Clear written and verbal communication skills for client-facing reporting
• Comfortable working in a fast-paced, AI-first environment

Work Environment Mindset

• Ability to adapt quickly as tools and workflows evolve
• Bias for action with a ship-fast, iterate-fast mindset
• Comfortable in a work-from-office setup only

Responsibilities

Campaign Strategy Execution

• Set up, execute, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Manage keyword research, audience targeting, budget pacing, creatives, and bidding
• Optimize landing pages for demo bookings, lead quality, and pipeline contribution
• Run structured A/B testing across ads, creatives, audiences, and landing pages

Performance Analytics

• Monitor KPIs like CTR, CPC, CPL, CPA, SQL rate, pipeline value, and ROAS
• Analyze campaign performance using Google Analytics, Clarity, CRM data, and MCP analytics
• Generate actionable reports and strategic recommendations for clients
• Use AI-powered tools to improve optimization and reporting speed

Team Leadership

• Collaborate closely with senior performance marketers
• Contribute to campaign playbooks and SOP development
• Coordinate with junior specialists and interns on execution tasks
• Take ownership of assigned accounts and proactively identify opportunities and risks

Budget Client Impact

• Manage and allocate budgets across multiple client accounts
• Improve efficiency through bid and budget optimization strategies
• Conduct competitor and market research within B2B SaaS
• Collaborate with ABM, Content, RevOps, and Design teams for full-funnel alignment

We're Looking For

What Sets You Apart

• Active use of AI tools to improve workflow efficiency
• Experience managing live ad budgets with focus on lead quality and pipeline impact
• Ability to context-switch between multiple client accounts efficiently
• Ownership mindset with strong execution speed
• Hunger to learn and grow in B2B SaaS performance marketing

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