Performance Marketing Executive

JOB DESCRIPTION** / Executive**Google Ads SEO Meta Ads YouTube Ads

Company: Kruverse
Job Title: Performance Marketing Executive
Employment Type: Full-Time | On-Site
Location: Mohali, Punjab
Experience: 1-2 Years
Salary: ₹25,000–₹30,000 per month, depending on experience and expertise

Role Overview

Kruverse is looking for a hands-on Performance Marketing Executive / Manager responsible for planning, executing, managing, and optimizing digital marketing campaigns across Google Ads, Meta Ads, YouTube Ads, and SEO.

The selected candidate will be responsible for driving quality leads, website/app traffic, conversions, customer acquisition, and revenue growth, while continuously improving campaign performance and ROI.

Mandatory Expertise

The candidate must have practical, hands-on experience in ALL FOUR areas:

1. Google Ads
2. SEO
3. Meta Ads
4. YouTube Ads

Candidates with experience in only one or two of these areas will not be preferred.

Key Objective of the Role

The primary objective of the Performance Marketing Executive / Manager is to take ownership of Kruverse's digital acquisition and growth by:

Planning → Executing → Tracking → Optimizing → Scaling → Generating Revenue

The candidate will be expected to work with measurable performance targets rather than simply managing advertisements.

Core Responsibilities

• Manage and optimize Google Ads, Meta Ads, YouTube Ads, and SEO.
• Develop and execute performance marketing strategies.
• Generate high-quality leads and improve lead-to-customer conversions.
• Manage advertising budgets and optimize spending for maximum ROI.
• Conduct keyword, audience, competitor, and market research.
• Monitor CPL, CPA, CTR, conversion rate, CAC and ROAS.
• Set up and monitor conversion tracking.
• Conduct A/B testing of campaigns, creatives, audiences, keywords, and landing pages.
• Develop and execute SEO strategies to improve organic traffic and rankings.
• Work closely with the sales/client relationship team to improve lead quality and conversions.
• Prepare weekly and monthly performance reports.
• Identify opportunities for scaling successful campaigns.
• Continuously test and implement new digital marketing strategies.

Mandatory Platforms & Skills

• Google Ads – Mandatory
• SEO – Mandatory
• Meta Ads – Mandatory
• YouTube Ads – Mandatory
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Google Keyword Planner
• Conversion Tracking
• Remarketing/Retargeting
• Keyword Research
• Competitor Analysis
• Landing Page Optimization

Performance KPIs

The candidate will be evaluated on:

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Customer Acquisition Cost (CAC)
• ROAS / Marketing ROI
• Revenue Generated
• Organic Traffic Growth
• Keyword Ranking Growth
• Website/App Traffic
• Lead-to-Customer Conversion
• Overall Digital Marketing Revenue Contribution

Ideal Candidate

We are looking for a Performance Marketing Executive / Manager who is analytical, proactive, commercially focused, and comfortable taking complete ownership of digital marketing performance.

The ideal candidate should understand that performance marketing is not simply about running advertisements. It is about:

What to advertise → Who to target → Where to advertise → How much to spend → How to optimize → How to generate quality leads → How to convert those leads → How to generate revenue.

Mandatory Requirement

Hands-on experience in ALL FOUR areas is required:

Google Ads + SEO + Meta Ads + YouTube Ads

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person