Performance Marketing Executive

We are looking for a Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across Meta Ads and other digital platforms.

The role requires someone who understands numbers as well as creatives — someone who can identify what is working, why it is working, and what should be tested next.

You will work closely with our content, design, and social media teams to improve campaign performance for e-commerce, fashion, jewellery, lifestyle, and other brands.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns
• Monitor important metrics such as ROAS, CAC/CPA, CTR, CPM, CPC, Conversion Rate and AOV
• Analyse campaign, ad set, audience, category and creative-level performance
• Conduct continuous creative, audience, offer and campaign strategy testing
• Stay updated with changes in Meta Ads, attribution, algorithms and advertising policies

Skills We Are Looking For

• Strong understanding of Meta Ads Manager
• Good understanding of e-commerce performance marketing
• Ability to analyse data and make decisions based on numbers
• Understanding of ROAS, CAC, AOV, conversion funnels and unit economics
• Strong knowledge of creative testing and scaling strategies

Preferred Experience

2–3 years of hands-on experience managing paid advertising campaigns.

Experience working with e-commerce, fashion, jewellery, lifestyle or D2C brands will be preferred.

What We Value

We are not looking for someone who simply launches campaigns and checks ROAS.

We want someone who constantly asks:

Why did this ad work?
Why did this audience stop performing?
What should we test next?
How can we scale this without destroying profitability?

If you enjoy experimenting, analysing numbers, understanding consumer behaviour and finding new ways to improve campaign performance, this role is for you.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person