Performance Marketing Executive

About Brandquake

Brandquake is a creative marketing agency specializing in branding, digital marketing, performance marketing, web development, and content creation. We help brands achieve measurable growth through innovative marketing strategies and data-driven campaigns.

Job Summary

We are looking for a Performance Marketing Associate who is passionate about digital advertising, data analysis, and campaign optimization. The ideal candidate should have hands-on experience managing paid campaigns across multiple platforms and be capable of driving leads, conversions, and ROI.

Key Responsibilities

● Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.

● Manage campaign budgets and maximize return on ad spend (ROAS).

● Conduct keyword research, audience targeting, and competitor analysis.

● Monitor campaign performance and optimize bids, creatives, and targeting.

● Generate high-quality leads while maintaining cost efficiency.

● Track and analyze campaign metrics using Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and other reporting tools.

● Create detailed weekly and monthly performance reports with actionable insights.

● Perform A/B testing for ad creatives, landing pages, and audience segments.

● Coordinate with the creative team for ad copies, graphics, videos, and landing page requirements.

● Stay updated with the latest digital marketing trends, platform updates, and best practices.

Required Skills

● Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.

● Experience with Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console.

● Understanding of conversion tracking, pixel implementation, and event tracking.

● Knowledge of remarketing, lookalike audiences, and funnel optimization.

● Strong analytical and problem-solving skills.

● Proficiency in Excel/Google Sheets for campaign analysis.

● Excellent communication and reporting skills.

Qualifications

● Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

● 1–3 years of experience in Performance Marketing or Paid Media.

● Google Ads or Meta Blueprint certifications will be an added advantage.

What We Offer

● Opportunity to work with diverse brands across multiple industries.

● Learning-driven and collaborative work environment.

● Career growth opportunities.

● Exposure to high-budget performance marketing campaigns.

Pay: From ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person