Performance Marketing Executive

Who you are

• Google Ads: Have 2 years experience in PPC, specifically hands on experience of campaign creation and management in Google Ads in-house/agency role (experience with Google Ads editor & Shopping Campaigns/Feeds is a must)
• Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g. Looker Studio, Tableau, or GA4)
• AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks
• Resilience & Proactiveness: This is a target based role, with weekly KPIs. Whilst you will have the support of your manager, you must be comfortable managing performance to hit targets and pro-actively developing plans/ taking action where there are variances to forecasts
• German Speaking: Whilst not a requirement for the role as we have in-house German resources that can be leveraged for ad-copy/landing pages and tools for translation, speaking German is a plus
• SEO/GEO Experience: Any experience managing an agency or in-house SEO/GEO is preferable

What the job involves

• The Merchandiser is responsible for ensuring the optimal product mix, pricing, and promotional strategy to maximise commercial performance across subscription and gifting in both the UK and Germany. This role is a critical link between the Flowers, Creative, Ops/Buying, Marketing and Commercial teams
• Google & Microsoft Ads: Responsible for day to day operations of our Google Ads accounts, managing budgets, creating campaigns and optimising bids, ads and product feeds to hit targeted KPIs, as well as developing test and learn road maps to further grow the account
• SEO/GEO: Working with our SEO/GEO agency to review and implement recommendations to improve our rankings across Search Engines and increase our mentions/share of voice in AI platforms
• Other PPC Based Performance Channels: Including but not limited to Chat GPT ads and supporting other channels where necessary (e.g. affiliates)
• Advanced Analytics: Build & automate reports using google sheets, looker and claude, to give effective insight to optimise campaigns and report to senior management on performance
• Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your manager and product team to tailor and optimise pages to ad content and across core pages of the website

Benefits

• Training and development support
• Cycle to work scheme
• Health and Wellbeing sessions with The Mind Clinic
• Cut-price flowers for all
• Delicious lunches once a week in the Battersea office
• Lots of organic fruit and tasty snacks