Performance Marketing Executive

Performance Marketing Executive

Experience: 2+ Years

Location: Hyderabad, Telangana

Work Mode: Work from Office

Employment Type: Full-Time

Job Purpose

Drive measurable customer acquisition and revenue growth for the company through performance marketing campaigns across digital advertising platforms. The role will be responsible for campaign execution, lead generation, conversion optimization, analytics, and achieving defined ROAS/CAC targets.

Key Responsibilities

Plan, launch, and manage paid marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.

Generate qualified leads and drive online sales for the company’s products and business initiatives.

Monitor campaign performance, budgets, conversions, CAC, CPL, ROAS, and revenue on a daily basis.

Analyze campaign data and continuously optimize audiences, creatives, keywords, placements, bidding, and budgets.

Conduct A/B testing for ad creatives, audiences, landing pages, and campaign strategies.

Work closely with the creative, sales, e-commerce, and content teams to improve campaign performance.

Track the complete customer journey from advertisement → lead/website visit → conversion → revenue.

Prepare weekly and monthly performance reports with actionable insights.

Identify underperforming campaigns and take corrective actions quickly.

Research competitors, market trends, customer behavior, and new acquisition opportunities.

Support new product launches and market expansion through digital campaigns.

Maintain accurate campaign records, reports, and performance dashboards.

Key Performance Indicators (KPIs)

Revenue generated through paid campaigns

ROAS / Return on Ad Spend

CAC / Customer Acquisition Cost

Qualified Lead Generation

Conversion Rate

CPL / Cost Per Lead

Campaign scalability and budget efficiency

Required Skills

2+ years of hands-on experience in Performance Marketing / Paid Digital Marketing.

Strong experience with Meta Ads Manager and Google Ads.

Good understanding of conversion funnels, retargeting, audience targeting, and campaign optimization.

Strong analytical and data interpretation skills.

Experience with Google Analytics/GA4, tracking pixels, conversion tracking, and reporting tools is preferred.

Good understanding of A/B testing and performance metrics.

Strong communication and coordination skills.

Ability to work with targets, budgets, and deadlines.

Qualification

Bachelor's degree in Marketing, Business, Communications, IT, or a related field.

Relevant performance marketing certifications are an advantage.

Preferred Candidate

Candidates who have independently managed paid campaigns and can demonstrate measurable results in terms of leads, conversions, revenue, ROAS, or CAC improvement will be preferred.

Working Conditions

Work Location: Hyderabad Office

Work Mode: On-site / Work from Office

Experience: 2+ Years

Employment Type: Full-Time

Pay: ₹9,977.10 - ₹33,766.56 per month

Work Location: In person