Performance Marketing Executive

About the Role

We are looking for a Performance Marketing Executive who will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

The ideal candidate should be data-driven, proactive, analytical, and capable of taking ownership of campaign performance and client results.

Key Responsibilities

• Plan, set up, manage, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.
• Monitor key performance metrics such as CPL, CPA, CTR, CPC, ROAS, conversions, and overall campaign performance.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Regularly analyze campaign data and identify opportunities for optimization and growth.
• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Perform A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
• Work closely with the creative, SEO, content, and client servicing teams to improve campaign performance.
• Prepare regular campaign performance reports and communicate key insights.
• Identify and troubleshoot issues such as high CPL, low conversions, poor ad delivery, or declining campaign performance.
• Stay updated with the latest trends, features, policies, and best practices across advertising platforms.
• Take complete ownership of assigned campaigns and proactively recommend improvements.

Required Skills

• Hands-on knowledge of Google Ads and Meta Ads.
• Understanding of performance marketing and lead-generation campaigns.
• Strong analytical and data interpretation skills.
• Good understanding of CPL, CPA, CTR, CPC, ROAS, conversion rate, and funnel metrics.
• Experience with Google Analytics / GA4, Google Tag Manager, and conversion tracking is preferred.
• Good Excel/Google Sheets knowledge.
• Strong communication and reporting skills.
• Ability to manage multiple campaigns and deadlines.
• Problem-solving mindset with strong attention to detail.

What We Expect

• Ownership: Take responsibility for campaign performance rather than only executing assigned tasks.
• Proactiveness: Identify problems and opportunities before being asked.
• Learning Mindset: Continuously learn new platforms, tools, strategies, and industry trends.
• Performance Focus: Work towards measurable business and campaign outcomes.
• Teamwork: Collaborate effectively with internal teams and contribute to overall client success.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–5 years of relevant experience in performance marketing / paid advertising.
• Google Ads or Meta certifications will be an added advantage.

Pay: ₹15,000.00 - ₹60,000.00 per month

Experience:

• Performance marketing: 1 year (Required)
• Google Ads: 1 year (Required)
• Facebook Advertising: 1 year (Required)
• PPC Campaign Management: 1 year (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person