Performance Marketing Executive

About Us

We are a growth-driven digital solutions company specializing in website development, mobile apps, and performance marketing. We help businesses scale through paid advertising and personal brand growth, delivering measurable ROI.

Role Overview

We are looking for a Performance Marketer who can manage paid advertising campaigns (Google & Meta) and also handle LinkedIn personal branding and lead generation.

Key Responsibilities

Performance Marketing (Paid Ads)

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Monitor and improve:
• CPC, CTR, CPL, ROAS
• Perform A/B testing on creatives, audiences, and landing pages
• Manage ad budgets and scaling strategies

LinkedIn Management & Growth

• Manage personal/company LinkedIn accounts
• Create and publish posts monthly
• Develop content strategy (authority + lead generation)
• Optimize profile for branding and visibility
• Handle:
• Daily engagement (comments, replies)
• Connection building
• Lead generation via DMs

Analytics & Tracking

• Set up and manage:
• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel & conversion tracking
• Generate weekly and monthly performance reports
• Analyze campaign and content performance for optimization

Required Skills & Qualifications

• experience in digital/performance marketing
• Strong hands-on experience in:
• Google Ads
• Meta Ads Manager
• Basic to intermediate experience in:
• LinkedIn content & lead generation
• Good understanding of:
• Funnels & conversion tracking
• Retargeting strategies
• Analytical mindset with data-driven decision-making

Preferred Skills (Bonus)

• Experience in B2B lead generation (LinkedIn)
• Knowledge of AI tools for marketing automation
• Copywriting skills (hooks, ad creatives, storytelling)
• Experience with CRM tools

What We Offer

• Competitive salary + performance incentives
• Opportunity to work on diverse client projects
• Growth-focused and learning-driven environment
• Hands-on experience in both paid & organic marketing

Pay: From ₹20,000.00 per month

Work Location: In person