Job Description – Performance Marketing Executive / Specialist

Company: Inbox Matters Digital

Location: Faridabad (Work from Office)

Experience: 2–5 Years

Salary: 35,000 – 60,000 per month (Depending on Experience)

About the Role

Inbox Matters Digital is looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with Google Ads and Meta Ads, and the ability to generate high-quality leads while maximizing ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across:
  • Google Ads (Search, Display, Performance Max, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • YouTube Advertising
• Manage advertising budgets efficiently to achieve maximum ROI and ROAS.
• Monitor campaign performance and optimize based on KPIs.
• Conduct keyword research and competitor analysis.
• Implement conversion tracking using:
  • Google Tag Manager
  • Google Analytics 4 (GA4)
  • Meta Pixel
• Generate quality leads through performance marketing campaigns.
• Perform A/B testing for creatives, landing pages, and ad copies.
• Coordinate with the creative team for ad creatives and campaign requirements.
• Prepare daily, weekly, and monthly performance reports.
• Analyze campaign metrics including:
  • CPC
  • CPL
  • CPM
  • CTR
  • CPA
  • ROAS
  • ROI
• Identify growth opportunities and implement optimization strategies.

Required Skills

• Google Ads (Search, Display, Shopping, PMAX)
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Merchant Center
• Conversion Tracking
• Meta Pixel
• Keyword Research
• Audience Targeting & Retargeting
• A/B Testing
• Excel / Google Sheets
• Campaign Budget Management
• Landing Page Optimization

Preferred Experience

• Experience in Lead Generation Campaigns.
• Experience managing e-commerce advertising.
• Hands-on experience with Shopify, WooCommerce, or similar platforms.
• Understanding of SEO fundamentals.
• Knowledge of CRM integrations.
• Experience handling monthly ad budgets of 5 lakh or more is preferred.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead Quality
• Conversion Rate
• Return on Investment (ROI)
• Campaign Scaling Efficiency

Qualification

• Bachelor's Degree in Marketing, Business, or a related field.
• Google Ads and Meta Blueprint Certifications are preferred.