Performance Marketing Executive

We are looking for a Performance Marketing Intern who is interested in digital advertising, content research, scripting, and influencer marketing.

The candidate will work closely with the marketing team on running ad campaigns, researching audiences and competitors, creating ad scripts, and finding and coordinating with influencers.

Key Responsibilities

1. Performance Marketing

• Assist in setting up and running Meta Ads and Google Ads campaigns.
• Monitor campaign performance, leads, CPL, CTR, conversions and other key metrics.
• Help with audience research and campaign targeting.
• Assist in testing different creatives, audiences and ad copies.
• Prepare basic campaign performance reports.

2. Research & Strategy

• Research competitors, target audiences and market trends.
• Find new content and advertising opportunities.
• Research keywords, interests and audience segments.
• Analyse existing campaign performance and suggest improvements.

3. Ad Scripting & Content

• Write scripts for Reels, video ads and social media campaigns.
• Develop hooks, CTAs and short-form ad concepts.
• Research trending content formats and identify ideas that can be adapted for campaigns.
• Work with the creative team to develop performance-focused creatives.

4. Influencer Research & Collaboration

• Research relevant influencers and creators based on the client's industry and target audience.
• Find influencers across Instagram and YouTube.
• Collect influencer details such as:
• Name
• Location
• Followers/subscribers
• Average views/reach
• Profile links
• Contact details
• Collaboration rates
• Contact influencers and agencies for collaboration opportunities.
• Collect quotations and rate cards.
• Maintain and update an influencer database.
• Coordinate with influencers regarding deliverables and collaboration requirements.

Required Skills

• Basic understanding of Meta Ads and Google Ads.
• Good research skills.
• Good written communication.
• Ability to write simple and engaging ad/video scripts.
• Understanding of Instagram, YouTube and other social platforms.
• Interest in influencer marketing.
• Basic knowledge of Excel/Google Sheets.
• Ability to analyse basic marketing data.
• Willingness to learn and experiment.

Good to Have

• Previous experience running Meta Ads or Google Ads.
• Experience with lead-generation campaigns.
• Knowledge of Google Analytics / GA4.
• Experience with Canva or basic creative tools.
• Previous experience contacting influencers or creators.
• Understanding of CPL, CTR, CPC, CPM and ROAS.

What You Will Learn

• Real-world performance marketing
• Meta & Google advertising
• Lead generation
• Ad creative testing
• Content research and scripting
• Influencer marketing
• Campaign reporting and optimisation
• Working with multiple brands and industries

Ideal Candidate

We are looking for someone who is curious, proactive and willing to learn. You don't need to be an expert, but you should be comfortable researching, trying new things and taking responsibility for assigned tasks.

Important: This is not a role limited to social media posting. The intern will get practical exposure to paid advertising, research, scripting and influencer collaborations.

Pay: ₹5,000.00 - ₹8,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Hybrid remote in Mumbai, Maharashtra 400092