Performance Marketing Executive

Job Summary: We are looking for a dynamic and data-driven Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns to drive brand growth, customer acquisition, and revenue. The role requires managing advertising platforms, analyzing campaign performance, and coordinating with internal teams to ensure effective marketing execution. The ideal candidate should have a strong analytical mindset, creativity, and a solid understanding of digital advertising platforms.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok.
• Monitor and manage ad accounts, ensuring campaigns are aligned with marketing goals and budgets.
• Track and analyze key performance metrics, including CPA, ROAS, CTR, conversions, and customer acquisition cost.
• Continuously optimize campaigns, targeting, creatives, and bidding strategies to improve performance.
• Collaborate with the design and content teams to develop effective ad creatives and copy.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Conduct A/B testing on ad creatives, audiences, and campaign structures to improve results.
• Coordinate with tech and e-commerce teams to ensure proper tracking, pixels, and analytics integration.
• Support the growth team in executing campaigns for product launches, seasonal promotions, and brand initiatives.
• Assist in CRM-based campaigns (Email, SMS, WhatsApp) to support customer retention and engagement.

Experience:

• 2–3 years of experience in performance marketing or digital advertising, preferably in retail, e-commerce, or FMCG.
• Hands-on experience managing Meta Ads Manager, Google Ads, or TikTok Ads.
• Strong understanding of digital marketing metrics, conversion tracking, and campaign optimization.
• Analytical mindset with proficiency in Excel/Google Sheets and marketing analytics tools.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred Skills:

• Experience with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
• Basic understanding of CRM and retention marketing tools.
• Familiarity with A/B testing, audience segmentation, and campaign funnel strategies.
• Basic knowledge of Canva or coordination with creative teams for ad creatives.
• Interest in branding, storytelling, and fragrance industry trends.

Qualification: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Work Location: In person