Performance Marketing Executive

Performance Marketing Executive

Experience: 1–2 Years
Job Type: Full-time
Department: Marketing
Location: Remote
Salary: Upto 25k

Job Description

We are looking for a Performance Marketing Executive with 1–2 years of experience to join our growing marketing team. The ideal candidate should have hands-on experience in paid advertising, campaign management, lead generation, performance tracking, and data analysis.

You will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to drive qualified leads, conversions, and business growth.

Key Responsibilities

• Plan and manage paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
• Set up, monitor, and optimize campaigns based on CPC, CPL, CPA, CTR, ROAS, conversions, and other key performance metrics.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Create and manage campaigns for lead generation, website traffic, conversions, and sales.
• Monitor campaign performance and identify opportunities for optimization and growth.
• Work with the creative/content team to develop high-performing ad creatives, copies, and landing pages.
• Analyze campaign data and prepare regular performance reports.
• Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
• Track leads and conversions using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
• Coordinate with the sales team to understand lead quality and improve campaign performance.
• Stay updated with the latest digital advertising trends, platform updates, and performance marketing best practices.

Requirements

• 1–2 years of hands-on experience in Performance Marketing / Digital Marketing.
• Good working knowledge of Google Ads and Meta Ads Manager.
• Understanding of Google Analytics, conversion tracking, and basic Google Tag Manager.
• Strong understanding of digital marketing metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rate.
• Basic knowledge of keyword research, audience targeting, remarketing, and campaign optimization.
• Good analytical and problem-solving skills.
• Ability to work with data and make performance-driven decisions.
• Good communication and coordination skills.
• Candidates with experience in lead generation or e-commerce campaigns will be preferred.

What We Offer

• Opportunity to work on real-world performance marketing campaigns.
• Learning and growth opportunities.
• Exposure to multiple digital advertising platforms and marketing strategies.
• Collaborative and fast-paced work environment.
• Competitive salary based on experience and performance.

How to Apply

If you are passionate about performance marketing, paid advertising, and data-driven growth, we'd love to hear from you.

Apply now with your updated resume.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: Remote