Performance Marketing Executive

Job Title: Performance Marketing Executive (Google Ads & Meta Ads)

Experience: 4–5 Years. Relevant experience – 2 years

Employment Type: Full-Time

About the Role

We're looking for a passionate and analytical Performance Marketing Manager to join our digital marketing team. This role is ideal for someone who wants to build a career in performance marketing by working on Google Ads Search and Meta Ads (Facebook & Instagram).

You'll work closely with the Sr. Performance Marketing Manager to execute campaigns, optimize performance, and drive customer acquisition through paid media.

Key Responsibilities

• Execute Search, YouTube, and Meta conversion campaigns.
• Monitor campaign performance daily and identify optimization opportunities.
• Manage budgets and ensure campaigns are delivering against KPIs.
• Perform keyword research optimization.
• Monitor search terms and improve campaign quality.
• Optimize audiences, placements, creatives, and bidding strategies.
• Coordinate with the creative team for ad creatives and copy requirements.
• Conduct A/B testing for ads, creatives, and landing page variations.
• Prepare daily, weekly, and monthly performance reports.
• Track important metrics such as:
• CTR
• CPC
• CPM
• CPA
• ROAS
• Conversion Rate
• Impression Share
• Identify trends and recommend improvements to increase conversions and reduce acquisition costs.
• Stay updated with the latest Google and Meta advertising features and industry best practices.

Required Skills

• Basic understanding of Google Ads and Meta Ads Manager.
• Familiarity with Search Campaigns and Meta Conversion Campaigns.
• Good analytical and problem-solving skills.
• Ability to interpret campaign data and derive insights.
• Strong attention to detail.
• Willingness to learn and adapt in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Commerce, Engineering, or a related field.
• Internship or hands-on experience managing paid campaigns is an advantage.

What You'll Learn

• Google Ads optimization techniques.
• Meta Ads scaling strategies.
• Conversion tracking and attribution.
• Budget management and media planning.
• Performance reporting and dashboarding.
• Creative testing frameworks.
• Growth marketing strategies.
• AI-powered campaign optimization.

Who Should Apply?

• Fresh graduates interested in digital marketing.
• Candidates with 1–2 years of experience in performance marketing.
• Individuals who enjoy working with data, analytics, and digital advertising.
• People who are eager to learn and grow in a performance-driven environment.

Success Metrics

You'll be evaluated based on:

• Campaign execution quality
• Daily campaign monitoring and optimization
• Budget pacing accuracy
• CPA improvement
• ROAS improvement
• Campaign reporting accuracy
• Speed of execution
• Learning and implementation of new advertising features

Тип вакансії: Часткова зайнятість

Місце роботи: Дистанційно