Performance Marketing Executive

Job Title: Performance Marketing Executive

Experience: 1 to 4 Years (IT Industry) Company: Codewinglet Pvt Ltd

Location: Surat, Gujarat (Must be based in Surat or willing to relocate) Work Mode: Work from Office (WFO)

Employment Type: Full-time

About Codewinglet Codewinglet Pvt. Ltd. is an AI-first engineering company building modern software products and solutions across AI, web, backend, and cloud technologies.

We are looking for a results-driven Performance Marketing Executive to plan, execute, optimize, and scale digital marketing campaigns that generate qualified leads, increase brand visibility, and maximize return on ad spend (ROAS). The ideal candidate should have hands-on experience with paid advertising platforms, analytics tools, audience targeting, campaign optimization, and conversion tracking.

Key Responsibilities

• Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
• Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
• Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures, ad groups, and audience targeting strategies.
• Perform A/B testing of creatives, headlines, landing pages, and ad copies.
• Track campaign performance using analytics and conversion tracking tools.
• Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
• Generate regular performance reports with actionable insights and optimization recommendations.
• Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
• Implement remarketing and retargeting campaigns.
• Optimize landing pages for better conversion rates.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills

• Strong understanding of Performance Marketing concepts.
• Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
• Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
• Understanding of SEO fundamentals and landing page optimization.
• Knowledge of audience segmentation and remarketing.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, communication, and problem-solving skills.
• Experience with A/B testing and campaign optimization.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field.
• Experience marketing IT services, SaaS products, AI solutions, or software products is an added advantage.

Why Join Codewinglet?

• Modern products and technologies in an AI-first engineering environment.
• Real-time AI projects, including AI Agents and GenAI systems.
• High-growth, fast-paced learning environment.
• Exposure to the latest technologies and live projects.
• Supportive and transparent leadership.
• Clear career growth and performance-based appraisals.
• Competitive & industry-aligned salary.
• Stable team culture with regular engagement activities.
• Flexible working hours and 5-day work week.
• On-time salary disbursement.