Performance Marketing Executive

Role & responsibilities

• Plan, run and optimise Google Ads and Meta Ads campaigns for steel products and target locations.
• Build retargeting campaigns for website visitors and interested buyers.
• Work with the buyer team to assess lead quality, improve targeting and reduce cost per qualified lead.
• Manage on-page SEO for product, brand, location and live steel price pages. Work with the tech team on technical SEO fixes.
• Create ad and WhatsApp broadcast creatives for buyers and sellers using Photoshop, Canva or similar tools.
• Manage easeInfra social media pages and content calendar.
• Track results using GA4, Google Search Console and ad platform reports. Share a weekly update on spend, qualified leads, conversions and organic traffic.

Preferred candidate profile

• 3 to 6 years of hands-on experience running Google Ads and Meta Ads.
• Proven B2B lead generation experience and practical SEO knowledge.
• Comfortable with retargeting, conversion tracking, creative designing and campaign reporting.
• Able to show campaigns personally managed and explain the quality of leads generated.
• Experience in marketplaces, construction or building materials is a plus.

Perks and benefits

• Opportunity to own and grow digital marketing for an expanding B2B marketplace.
• Direct collaboration with the founders, sales team and tech team.
• Salary based on experience and demonstrated skills.