Performance Marketing Executive

About Masai

Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of Indias leading outcome-driven education brands through innovation, growth, and real impact.

Were looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.

What You'll Do

• Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms
• Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions
• Support campaign setup, targeting, budget allocation, and optimization
• Help conduct A/B tests for ads, creatives, audiences, and landing pages
• Coordinate with content and design teams to develop performance-focused creatives
• Prepare regular campaign performance reports and dashboards
• Identify trends and insights to improve campaign performance
• Support lead generation and acquisition initiatives
• Stay updated with digital advertising trends, platform updates, and best practices

What Were Looking For

• 1–2 years of experience in performance marketing, digital marketing, or a related field
• Basic understanding of Google Ads and Meta Ads
• Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate
• Basic understanding of digital funnels and lead generation
• Good analytical and problem-solving skills
• Comfortable working with numbers, data, and performance reports
• Willingness to learn and experiment with new marketing strategies
• Strong communication and coordination skills
• Knowledge of GA4, Google Analytics, or other analytics tools is a plus
• Internship or hands-on project experience in paid marketing is an added advantage

Why Join Masai?

• Work in a high-growth EdTech environment
• Get hands-on experience with real marketing campaigns and budgets
• Opportunity to learn across Google, Meta, analytics, and growth marketing
• High ownership and exposure to business impact
• Fast-paced and performance-driven culture
• Strong opportunity to build a career in Performance Marketing