Performance Marketing Executive

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience with paid advertising, audience targeting, lead generation, campaign optimization, and performance analytics.

The candidate will be responsible for improving brand visibility, driving quality traffic, generating conversions, and maximizing return on advertising spend (ROAS).

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
• Develop and implement performance marketing strategies to drive app installs, website traffic, leads, and conversions.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Manage campaign budgets and optimize cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Create and test different ad creatives, copy, landing pages, and audience segments through A/B testing.
• Monitor campaign performance and prepare regular reports using Google Analytics 4 (GA4), Google Ads Manager, Meta Ads Manager, and related tools.
• Track key metrics, identify campaign improvement opportunities, and implement data-driven strategies.
• Collaborate with the graphic design and content teams to develop engaging ad creatives, videos, and promotional campaigns.
• Implement and monitor conversion tracking using tools such as Google Tag Manager, Meta Pixel, and app attribution platforms where applicable.
• Support app growth initiatives, including app installs, user acquisition, engagement, and retargeting campaigns.
• Stay updated on digital advertising trends, platform updates, and new marketing strategies.

Required Skills and Qualifications

• 1–3 years of hands-on experience in performance marketing or paid digital advertising.
• Practical experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics 4 (GA4), conversion tracking, and campaign reporting.
• Understanding of SEO, SEM, audience segmentation, retargeting, and remarketing.
• Strong analytical skills and the ability to interpret campaign performance data.
• Experience with A/B testing, budget allocation, and campaign optimization.
• Good understanding of landing pages, conversion funnels, and customer acquisition.
• Ability to manage multiple campaigns and meet performance targets.
• Good communication, problem-solving, and coordination skills.

Pay: ₹9,900.00 - ₹35,000.00 per month

Work Location: In person