Performance Marketing Executive

Location: Mohali

Employment Type: Full-Time

Experience: 1-2 Years

Job Overview

We are looking for a Performance Marketing Executive with hands-on experience managing Google Ads and Meta Ads campaigns. The candidate should be comfortable with day-to-day campaign execution, optimization, reporting, research, and basic tracking. The role will involve working on both Ecommerce/DTC and B2B lead generation campaigns for Indian and international clients.

Key Responsibilities

Set up, manage, and optimize Google Ads and Meta Ads campaigns.

Perform daily account hygiene and performance checks.

Conduct keyword, audience, and competitor research.

Monitor campaign budgets and performance.

Execute creative, audience, keyword, and campaign tests.

Analyse metrics such as ROAS, CAC, CPA, CPL, CTR, CPC, and CVR.

Prepare weekly and monthly performance reports.

Identify underperforming campaigns and suggest optimizations.

Perform basic landing page and funnel analysis.

Identify and troubleshoot conversion tracking issues.

Support media planning and campaign scaling under senior guidance.

Required Skills

1-2 years of hands-on performance marketing experience.

Strong working knowledge of Google Ads and Meta Ads Manager.

Ability to independently set up and manage standard campaigns.

Good understanding of campaign optimization and performance metrics.

Basic knowledge of conversion tracking and attribution.

Strong analytical and problem-solving skills.

Good working knowledge of Google Sheets.

Tools & Platforms

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Google Merchant Center

Google Sheets

Looker Studio

Shopify

Preferred Experience

Experience with Ecommerce/DTC and lead generation campaigns.

Understanding of Google Search, Shopping, Performance Max, and Meta prospecting/remarketing campaigns.

Familiarity with Shopify and Merchant Center.

Experience working on Indian or international client accounts.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.