Performance Marketing Executive

Performance Marketing Executive

Company: FreshyZo Foods Private Limited
Location: Raipur, Chhattisgarh
Job Type: Full-Time
Work Mode: Offline
Timing: Regular Shift - 10:30AM - 7PM
Experience: Minimum 1-2 Years - D2C preferred
Portfolio MendatoryPreferred Qualification: BCA, BBA, Bcom, MBA (Marketing, Operations, Business Administration, or a related field)

About FreshyZo

FreshyZo Foods Private Limited is a growing dairy brand delivering fresh, high-quality dairy products directly to customers' doorsteps. Our product range includes Cow Milk, Buffalo Milk, A2 Milk, Desi Cow Ghee, Paneer, Dahi, and other dairy products.

We are looking for a customer-focused and proactive Customer Support Executive to handle customer queries, resolve complaints, coordinate with internal teams, and ensure a smooth customer experience.

Roles & Responsibilities

1. Paid Advertising & Campaign Management

• Plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Manage campaigns for lead generation, app installs, customer acquisition, subscriptions, and direct product purchases.
• Develop campaign strategies based on business objectives, target audiences, and marketing budgets.
• Test different campaign formats, creatives, ad copies, audiences, and bidding strategies to improve results.
• Monitor campaign performance regularly and make data-driven optimisation decisions.

2. Customer Acquisition & Growth

• Generate quality leads and acquire new customers at an efficient Customer Acquisition Cost (CAC).
• Drive app downloads, registrations, trial orders, subscription purchases, and repeat purchases.
• Identify opportunities to improve conversion rates across the customer acquisition funnel.
• Plan and execute retargeting campaigns for website visitors, app users, leads, and existing customers.
• Support customer retention and cross-selling campaigns for products such as ghee, paneer, and dahi.

3. Performance Tracking & Analytics

• Track and analyse key performance metrics, including:
• Cost per Lead (CPL)
• Cost per Install (CPI)
• Customer Acquisition Cost (CAC)
• Cost per Purchase
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and relevant app attribution tools.
• Analyse campaign performance and identify bottlenecks in the customer journey.
• Prepare daily, weekly, and monthly performance reports with actionable insights.

4. Creative Strategy & A/B Testing

• Collaborate with the design, video editing, and content teams to develop high-performing ad creatives.
• Brief the creative team on video ads, product creatives, customer testimonials, and promotional campaigns.
• Test different hooks, messaging, offers, landing pages, and calls to action.
• Analyse creative performance and identify winning combinations for scaling campaigns.
• Stay updated with emerging advertising trends, formats, and platform updates.

5. Budget Management & Optimisation

• Manage advertising budgets efficiently across Google and Meta platforms.
• Monitor spending and ensure campaigns remain aligned with business targets.
• Scale successful campaigns while reducing spend on underperforming campaigns.
• Identify opportunities to reduce acquisition costs and improve overall marketing efficiency.
• Share budget recommendations and performance forecasts with management.

6. Funnel Optimisation & Collaboration

• Work with the sales team to improve lead quality, follow-ups, and lead-to-customer conversion rates.
• Coordinate with the product and technology teams to improve app-install tracking, purchase tracking, and conversion attribution.
• Analyse the complete customer journey from ad click to registration, trial, subscription, and repeat purchase.
• Support landing page, website, and app conversion rate optimisation initiatives.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1–3 years of hands-on experience in performance marketing or paid advertising.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Understanding of lead generation, app acquisition, e-commerce, and D2C marketing.
• Knowledge of GA4, GTM, conversion tracking, pixels, and attribution fundamentals.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Understanding of CAC, CPL, ROAS, conversion funnels, and marketing unit economics.
• Ability to interpret campaign data and translate insights into actionable strategies.
• Strong communication, planning, and problem-solving skills.

Preferred Candidate Profile

• Experience in D2C, FMCG, food delivery, dairy, e-commerce, or subscription-based businesses.
• Experience running campaigns for both lead generation and direct purchases.
• Familiarity with mobile app attribution and tools such as AppsFlyer, Adjust, or equivalent platforms.
• Experience with remarketing, audience segmentation, and customer lifecycle campaigns.
• A strong focus on measurable business outcomes rather than vanity metrics.
• Ability to work independently and take ownership of campaign performance.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and volume of leads generated.
• Customer Acquisition Cost (CAC) and Cost per Lead (CPL).
• App installs, registrations, trials, and paid conversions.
• ROAS and revenue generated from campaigns.
• Campaign optimisation and budget utilisation.
• Tracking accuracy, reporting quality, and contribution to business growth.

Compensation & Benefits

• Salary as per experience, skills, and interview performance.
• Flexible week offs
• Opportunity to grow with a fast-growing dairy tech consumer brand.
• Training and development opportunities.
• Supportive team environment with performance-based growth opportunities.
• Opportunity to manage heavy monthly ad spends

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person