Performance Marketing Executive

Job Opening: Performance Marketing Executive

Company: Talknlock
Job Type: Full-Time
Work Mode: On-site (Work from Office)
Location: Jaipur
Experience: 3-5 years

Key Responsibilities

• Paid Advertising Campaigns
• Plan, launch, and manage campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop effective advertising strategies aligned with business objectives.
• Manage campaign budgets and optimize ad spend for maximum ROI.
• Campaign Optimization & Performance
• Monitor campaign performance, conversions, CPC, CPM, CTR, CPA, and ROAS.
• Conduct A/B testing for ad creatives, audiences, and campaign strategies.
• Identify opportunities to improve campaign performance and reduce acquisition costs.
• Audience Research & Targeting
• Research target audiences, customer behavior, and competitor advertising strategies.
• Create and optimize audience segments, retargeting campaigns, and lookalike audiences.
• Analytics & Reporting
• Track campaign performance using Meta Ads Manager, Google Analytics 4, and Google Tag Manager.
• Prepare regular performance reports and provide actionable insights.
• Monitor conversion tracking and ensure accurate campaign measurement.
• Creative & Landing Page Collaboration
• Coordinate with the content and creative teams to develop high-performing ad creatives, videos, and copy.
• Suggest improvements to landing pages and conversion funnels to increase campaign effectiveness.

Required Skills & Qualifications

• Practical knowledge of Meta Ads and Google Ads.
• Understanding of performance marketing metrics, conversion funnels, and lead generation.
• Knowledge of audience targeting, retargeting, and campaign optimization.
• Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns, meet deadlines, and work collaboratively in an office environment.

Preferred Qualifications

• Experience managing paid advertising campaigns with measurable results.
• Knowledge of lead generation, e-commerce marketing, and conversion rate optimization.
• Google Ads or Meta Blueprint certifications are an added advantage.

What We Offer

• Opportunity to work on real-world digital marketing campaigns.
• A collaborative and growth-oriented work environment.
• Opportunities to develop advanced performance marketing skills.
• Career growth based on performance and contribution.

How to Apply

Interested candidates can share their updated CV along with details of their relevant campaign experience and expected salary.

Pay: ₹400,000.00 - ₹800,000.00 per year

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person