Performance Marketing Executive

We are looking for a results-driven Performance Marketing & E-commerce Manager to lead our digital growth initiatives. The ideal candidate will be responsible for planning and executing high-performing paid marketing campaigns, managing our e-commerce platforms, and strengthening our brand presence across digital channels.

This role requires someone who can combine analytical thinking with creative marketing strategies to drive sales, optimize customer acquisition, and enhance the overall online shopping experience.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage campaign budgets, bidding strategies, and ROI to achieve business objectives.
• Monitor and improve key performance metrics such as ROAS, CPA, CTR, conversion rate, and customer acquisition cost.
• Develop and execute brand marketing strategies to increase brand awareness and customer engagement.
• Ensure consistent brand identity across all marketing channels and customer touchpoints.
• Manage and optimize the company's e-commerce website for user experience, conversions, and sales growth.
• Coordinate with the design, content, SEO, and development teams to execute digital campaigns.
• Analyze website traffic, customer behavior, and sales data using Google Analytics and other reporting tools.
• Plan promotional campaigns, seasonal offers, and product launches.
• Improve conversion rates through landing page optimization and A/B testing.
• Track competitor activities and market trends to identify growth opportunities.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with external agencies and vendors whenever required.

Required Skills

• Strong experience with Google Ads, Meta Ads, and Performance Marketing.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Merchant Center.
• Knowledge of Shopify, WooCommerce, or other e-commerce platforms.
• Experience with conversion tracking, pixels, and marketing attribution.
• Understanding of SEO, email marketing, and marketing automation.
• Strong analytical and reporting skills.
• Excellent communication and project management abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Google Ads, Meta Blueprint, or other digital marketing certifications are an added advantage.
• Experience in D2C, retail, fashion, lifestyle, or e-commerce brands is preferred.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with a growing digital-first brand.
• Professional development and learning opportunities.
• Collaborative and innovative work environment.

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person