Performance Marketing Executive

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Display, YouTube, Performance Max)
• Drive efficient customer acquisition and revenue growth while managing ROAS, CPA, and CAC targets
• Continuously optimize campaigns through audience targeting, bidding strategies, budget allocation, and creative testing
• Run A/B tests on ad creatives, copy, audiences, and landing pages to improve CTR and conversion rates
• Work closely with the design and video teams to brief creatives and iterate based on performance data
• Set up and maintain tracking and attribution: Meta Pixel, Conversions API, Google Tag Manager, and GA4
• Manage product feeds and catalog-based campaigns (Meta Catalog, Google Merchant Center)
• Build and execute retargeting and remarketing funnels to improve repeat purchase and conversion
• Prepare daily, weekly, and monthly performance reports with insights and actionable recommendations

Required Skills & Experience

• 1-4 years of hands-on experience in performance marketing, preferably in D2C or e-commerce
• Strong working knowledge of Meta Ads Manager (campaign structure, audiences, creative testing, scaling), mandatory
• Strong working knowledge of Google Ads (Search, Shopping, and YouTube/PMax campaigns), mandatory
• Good understanding of performance metrics (ROAS, CPA, CTR, CPM, conversion rate, LTV)
• Experience with tracking setup: Meta Pixel, GTM, and Google Analytics (GA4) • Proficiency in Excel/Google Sheets for analysis and reporting