Performance Marketing Executive

We are looking for a detail-oriented and proactive Performance Marketing Executive to manage paid advertising campaigns for our international clients. The ideal candidate should be equally comfortable communicating with clients, executing campaigns with precision, analysing performance data, and developing creative marketing ideas.

This role requires strong ownership, analytical thinking, creativity, and an exceptional eye for detail. You should be able to understand the complete marketing funnel, identify opportunities for improvement, and contribute to better campaign performance.

Key Responsibilities:

1. Client Communication & Account Management

• Attend client calls, understand business objectives, discuss campaign performance, and communicate recommendations professionally.
• Provide clear updates on campaign progress, challenges, and next steps while working with international clients.

2. Campaign Setup & Management

• Independently set up, launch, monitor, and optimise campaigns on Meta Ads and Google Ads.
• Ensure accuracy in campaign objectives, targeting, budgets, placements, tracking, creatives, URLs, and conversion events.
• Understand Meta Business Manager, ad accounts, pixels, datasets, and Google Ads settings thoroughly.
• Identify performance issues and implement optimisation strategies.

3. Ad Copywriting & Creative Strategy

• Write compelling primary text, headlines, and descriptions following platform best practices while keeping the content natural, persuasive, and human.
• Develop image text, creative concepts, and video ad scripts based on audience insights, customer pain points, and campaign objectives.
• Brief and collaborate with creative designers and video editors to turn marketing ideas into effective ad creatives.
• Continuously brainstorm new angles, hooks, messaging approaches, and creative testing ideas.

4. Analytics & Reporting

• Use Google Analytics 4 (GA4) to analyse traffic sources, user behaviour, conversions, and funnel performance.
• Analyse Microsoft Clarity recordings and heatmaps to identify user friction, usability issues, and conversion opportunities.
• Understand website funnel analytics and identify drop-offs across landing pages, product pages, lead forms, checkout flows, and other conversion stages.
• Build and maintain performance dashboards in Google Looker Studio (formerly Google Data Studio).
• Translate data into actionable insights rather than simply reporting numbers.

5. Conversion Rate Optimisation (CRO)

• Identify opportunities to improve landing pages, website user experience, messaging, forms, and conversion rates.
• Suggest A/B tests for creatives, ad copy, landing pages, and funnel elements.
• Collaborate with the team to implement and evaluate conversion improvement ideas

Required Skills & Qualifications

• At least 3 years of hands-on experience managing Meta Ads campaigns .
• Strong practical experience with Google Ads campaign setup and optimisation.
• Thorough understanding of Meta Business Manager and Google Ads.
• Proficiency in GA4, Microsoft Clarity, and Google Looker Studio.
• Ability to write effective ad copy, image text, and video scripts.
• Understanding of website analytics, conversion tracking, and marketing funnels.
• Strong communication skills and confidence participating in client calls.
• Creative thinking, problem-solving ability, and a willingness to test new ideas.
• Excellent attention to detail and the ability to execute tasks accurately without avoidable mistakes.
• Ability to work independently, take ownership, and meet deadlines.

What We Value Most

• Accuracy: You verify your work before launching campaigns or sharing reports.
• Ownership: You take responsibility for outcomes and proactively resolve problems.
• Analytical thinking: You connect performance data with business results.
• Creativity: You continuously develop new advertising angles and growth ideas.
• Communication: You can explain campaign performance and recommendations clearly to international clients.
• Continuous learning: You actively explore new tools, strategies, and platform updates.
• Important: This is a hands-on execution and optimisation role. We are looking for someone who can independently manage campaigns, communicate with clients, analyse data, and contribute creative ideas—not someone who only follows instructions.