Performance Marketing Executive (CPAS)

About the role

We are looking for a Performance Marketing Executive to lead and optimize our performance advertising and CPAS (Collaborative Performance Advertising Solutions) activities & Google performance marketing across major digital and e-commerce platforms.

This role is highly data-driven and results-oriented, with a strong focus on campaign performance, conversion optimization, budget management, forecasting, and measurable business growth. The successful candidate will work closely with Marketing, E-commerce, Designers and external platform partners to ensure campaigns are aligned with business and operational objectives.

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Key responsibilities:

1. Performance Advertising & CPAS Management

• Plan, execute, optimize, and scale ads performance advertising campaigns across Meta, Google, TikTok, Shopee, and Lazada.

• Manage campaign setup including budgets, targeting, creatives, tracking, and platform integrations.

• Monitor and optimize key performance metrics such as ROAS, ROI, CTR, CPC, CPA, CPM, CVR, AOV, and conversion rate.

• Analyze campaign performance and adjust budget allocation accordingly, scaling high-performing campaigns and pausing or optimizing underperforming ads.

• Support campaign planning for mega campaigns, payday sales, brand days, and other promotional periods.

2. Performance Analysis & Optimization

• Analyze the full customer conversion funnel from Reach → Click → Add to Cart → Purchase.

• Identify conversion drop-off points and recommend data-driven solutions involving creatives, audiences, pricing, promotional offers, stock availability, and platform mechanics.

• Analyze and reconcile differences between platform-reported sales and actual marketplace sales.

• Troubleshoot campaign performance issues and work with internal teams to resolve operational or technical challenges.

• Implement and manage tracking mechanisms such as pixels, Conversion APIs, and UTM links to ensure accurate data capture.

3. Reporting & Forecasting

• Prepare weekly and monthly performance reports with clear, actionable insights and recommendations.

• Forecast campaign performance based on historical data, budget allocation, and current performance trends.

• Identify and clearly explain performance gaps, such as high traffic but low conversion, and recommend appropriate optimization strategies.

• Stay updated on industry trends, platform updates, advertising developments, and performance marketing best practices.

4. Coordination & Stakeholder Management

• Collaborate closely with Marketing, E-commerce, Designers & other internal teams to ensure campaign and operational alignment.

• Coordinate with external partners (e.g Meta support), advertising platforms, and relevant stakeholders to ensure campaign deliverables and timelines are achieved.

• Work cross-functionally to ensure product availability, promotional mechanics, pricing, and campaign execution are aligned.

5. Additional Responsibilities

• Perform other duties and responsibilities reasonably assigned by Management in relation to the role.

• Primary work location will be Johor, Malaysia.

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Requirements:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, E-Commerce, Business, or a related field.

• Minimum 3–5 years of relevant experience in performance marketing, digital advertising, e-commerce, or a similar role.

• Strong hands-on experience managing Meta Ads and preferably Google, TikTok, Shopee, and Lazada advertising/CPAS campaigns.

• Strong understanding of performance marketing metrics including ROAS, ROI, CTR, CPC, CPA, CPM, CVR, AOV, and conversion rate.

• Strong analytical and problem-solving skills, with the ability to translate data into actionable business decisions.

• Experience with campaign tracking, pixels, Conversion API, UTM parameters, and conversion tracking is an advantage.

• Good understanding of the e-commerce customer journey and marketplace sales performance.

• Strong communication and stakeholder management skills.

• Ability to work independently, manage multiple campaigns simultaneously, and perform in a fast-paced environment.

• Strong Excel/Google Sheets and reporting skills.