Performance Marketing Executive - E-commerce & Quick Commerce

Role Overview
We are looking for an E-commerce & Quick Commerce Growth Executive who can take
ownership of our advertising and growth initiatives across marketplaces such as Amazon, Flipkart,
Blinkit, Zepto, Swiggy Instamart, and other online platforms.
The role focuses on driving product visibility, increasing sales, improving campaign performance,
and identifying opportunities to scale the business through data-driven marketing.

Key Responsibilities
1. E-commerce & Quick Commerce Advertising (Primary Responsibility)
o Plan, execute and optimize advertising campaigns across Amazon Ads, Flipkart
Ads, Blinkit Ads, Zepto Ads, Instamart Ads and other marketplace advertising
platforms.
o Develop growth strategies to increase product visibility, conversions and sales
across marketplaces.
o Manage advertising budgets and optimize campaigns to improve ROAS and overall
performance.
o Monitor keyword rankings, product discoverability and campaign effectiveness.
o Work closely with marketplace account managers to maximize promotional
opportunities and platform visibility.

2. Marketplace Growth & Performance
o Identify opportunities to improve product rankings and sales performance.
o Analyse sales trends, customer behaviour and campaign performance to
recommend actionable improvements.
o Support product launches with effective advertising and promotional strategies.
o Collaborate with internal teams on pricing, promotions and campaign planning.

3. Performance Reporting & Analytics
o Track and report key metrics including ROAS, Sales, ACOS/TACOS (where
applicable), CTR, CPC and Conversion Rate.
o Prepare weekly and monthly performance reports with insights and
recommendations.
o Continuously test new strategies, audience segments and campaign structures to
improve performance.

4. Meta & Google Ads (Secondary Responsibility)
o Monitor and coordinate Meta and Google advertising campaigns.
o Work with agencies or internal stakeholders to ensure campaigns align with overall
business objectives.
o Suggest optimizations based on campaign performance.

Requirements

o Graduate in any discipline.
o Minimum 1 year of relevant experience in e-commerce performance marketing or
marketplace advertising.
o Hands-on experience managing advertising on Amazon, Flipkart or quick
commerce platforms is preferred.
o Strong analytical skills with the ability to interpret campaign and sales data.
o Good understanding of marketplace advertising metrics such as ROAS, ACOS,
TACOS, CTR and Conversion Rate.
o Proficiency in Microsoft Excel or Google Sheets.
o Excellent communication and organizational skills.
o Self-motivated and comfortable working independently in a remote setup.

Preferred Skills
o Experience with Amazon Seller Central, Flipkart Seller Hub, Blinkit Ads, Zepto
Ads or similar platforms.
o Understanding of D2C and FMCG/e-commerce businesses.
o Knowledge of Meta Ads Manager and Google Ads is an added advantage.