Performance Marketing Executive – Google Ads

Performance Marketing Executive – Google Ads

Location: Hiranandani Estate, Patlipada, Thane West, Maharashtra
Experience: 2–4 Years
Industry: Healthcare / Hospital
Employment Type: Full-Time
Healthcare Experience: Preferred

Job Summary

Horizon Prime Hospital is looking for a Performance Marketing Executive with hands-on experience in Google Ads to drive qualified patient enquiries and improve digital campaign performance across hospital services.

Key Responsibilities

• Plan, manage, and optimize Google Search and Performance Max campaigns.
• Conduct keyword research and develop relevant ad copies and negative keyword lists.
• Run lead-generation campaigns for doctors, specialties, treatments, and surgeries.
• Manage campaign budgets, bidding strategies, and overall account performance.
• Set up and monitor conversion tracking using GA4 and GTM.
• Analyze landing pages and ad performance to improve conversion rates.
• Monitor CPL, CTR, conversions, lead quality, and campaign ROI.
• Identify performance gaps and implement data-driven optimization strategies.
• Prepare weekly and monthly campaign performance reports with actionable insights.
• Ensure campaigns comply with applicable Google Ads and healthcare advertising policies.

Required Skills

• 2–4 years of hands-on experience in Google Ads / Performance Marketing.
• Strong understanding of Search and Performance Max campaigns.
• Good knowledge of keyword research, bidding, budgeting, ad copy, and conversion optimization.
• Proficiency in GA4 and GTM.
• Strong analytical and reporting skills.
• Ability to optimize campaigns based on performance data and lead quality.
• Healthcare advertising experience will be an advantage.

Key Performance Indicators (KPIs)

Qualified Leads | CPL | Conversions | Campaign ROI

Interested candidates can apply with their updated CV.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person