Performance Marketing Executive- Remote

About the role

We are seeking a talented Performance Marketing Executive to join the dynamic marketing team at NEXUS CONCEPT ONLINE SDN. BHD. This is a full-time position based in Kuala Lumpur with remote working flexibility. In this role, you will be responsible for driving measurable marketing outcomes through data-driven strategies and campaign optimisation. You will play a crucial part in achieving our commercial objectives by managing, analysing and improving the performance of our digital marketing initiatives. This position offers the opportunity to make a direct impact on business growth whilst working in a collaborative and innovative environment.

Key responsibilities

1. Performance Marketing & Paid Advertising

• Plan, launch, manage and optimize advertising campaigns across Meta, TikTok and Google Ads.
• Manage campaign budgets and ensure advertising spend is optimized for maximum return.
• Monitor campaign performance and identify opportunities for improvement.
• Optimize campaigns based on CPL, CPA, CTR, ROAS, Conversion Rate and other relevant KPIs.
• Conduct regular campaign analysis and provide recommendations for scaling successful campaigns.

2. Marketing Funnel & Lead Generation

• Develop and optimize marketing funnels from Traffic → Lead Generation → Nurturing → Conversion → Retention.
• Identify weaknesses in the customer journey and recommend improvements.
• Develop strategies to improve lead quality, conversion rates and customer acquisition costs.
• Work closely with the Sales Team to improve lead-to-sale conversion.
• Track the effectiveness of each stage of the marketing funnel.

3. Marketing Automation & CRM

• Set up and optimize automated customer journeys using WhatsApp, Email, CRM and workflow automation.
• Develop lead nurturing and follow-up sequences.
• Implement automated workflows for lead qualification, follow-up and customer engagement.
• Maintain and improve CRM data and lead management processes.
• Explore opportunities to use automation and AI to improve marketing efficiency.

4. Data Analysis & Reporting

• Monitor and analyze campaign and funnel performance on a regular basis.
• Prepare performance reports and provide actionable insights.
• Identify trends, opportunities and areas requiring improvement.
• Use data to make informed decisions regarding campaign strategy and budget allocation.
• Track marketing performance from advertising spend through to actual sales results.

5. A/B Testing & Optimization

• Conduct A/B testing on:

  • Ad creatives
  • Copywriting
  • Offers
  • Landing pages
  • Target audiences
  • Marketing funnels
  • Call-to-actions

• Continuously test and optimize campaigns to improve conversion and profitability.

6. Cross-Department Collaboration

• Work closely with the Creative Team to develop performance-driven advertising creatives.
• Work with the Sales Team to improve lead quality and conversion.
• Coordinate with management to align marketing campaigns with business objectives.
• Communicate campaign performance, challenges and recommendations clearly to the team.

What we're looking for

Essential Requirements

• Minimum 2 years of working experience in Performance Marketing, Digital Marketing or a related field.

• Hands-on experience managing Meta Ads, TikTok Ads and/or Google Ads.

• Strong understanding of digital marketing funnels and customer journeys.

• Good understanding of lead generation and conversion optimization.

• Comfortable working with numbers, analytics and performance data.

• Ability to analyze campaign performance and make data-driven decisions.

• Familiarity with Meta Pixel, Conversion API, GA4 and UTM Tracking.

• Good understanding of digital advertising metrics including:

  • CPL, CPA, CTR, CPC, ROAS, Conversion Rate , CAC

Marketing Automation

Candidates with experience in any of the following will have an advantage:

• GoHighLevel
• Funnelocal
• Zapier
• Make
• CRM platforms
• WhatsApp automation
• Email marketing automation
• Lead nurturing systems
• Workflow automation

What we offer

You will have an added advantage if you have:

• Experience generating qualified leads for businesses.
• Experience managing advertising budgets of RM10,000 or more per month.
• Proven experience improving ROAS, CPL, CPA or conversion rates.
• Experience building a complete funnel from Lead Generation to Sales.
• Experience creating automated WhatsApp or Email nurturing sequences.
• Experience with CRM and lead management systems.
• Experience using AI tools for marketing automation, content creation, analysis or productivity.
• Experience working with landing pages and conversion rate optimization.
• Experience in e-commerce, TikTok Shop, online sales or lead-generation campaigns.

About us

NEXUS CONCEPT ONLINE SDN. BHD. is a forward-thinking digital marketing company based in Seremban ND Kuala Lumpur. We are dedicated to delivering innovative, results-driven marketing solutions that help businesses achieve their objectives in the digital space. Our team is passionate about leveraging data and creativity to drive measurable business outcomes. We pride ourselves on our collaborative culture, commitment to excellence and focus on continuous innovation. We work with diverse clients across various industries, bringing strategic thinking and technical expertise to every project we undertake.

Apply now

If you are a driven performance marketing professional looking to make an impact with a dynamic team, we would like to hear from you. Please submit your CV, a cover letter outlining your relevant experience and a portfolio of your marketing campaigns to our recruitment team. We look forward to meeting you.