PERFORMANCE MARKETING EXPERT — EDTECH

Job Information

• Industry Education
• Date Opened 09/29/2026
• Job Type Full time
• Work Experience 4+ Years
• Remote Job

About Us

About Us

https://enthu.com/about

Job Description

This is a remote position.

We are looking for a hands-on Performance Marketing Expert who can take ownership of paid lead generation and customer acquisition across Meta, Google and other digital advertising platforms. This is not an agency coordination or reporting-only role.

Ownership Mindset:

• This is a high-ownership, hands-on role. You will take complete responsibility for assigned campaigns from planning and setup to optimization, troubleshooting and results.

• If CPL increases, lead quality drops, tracking breaks or a campaign stops converting, you are expected to investigate, propose solutions, implement them and follow through until the issue is resolved.

• You will be accountable for campaign outcomes, not just completing tasks.

Paid Acquisition:

• Plan, build, manage and optimize paid campaigns across Meta/Facebook & Instagram, Google Ads, YouTube and other relevant platforms.

• Generate qualified leads for courses, classes, events, workshops and education programs.

• Optimize for qualified leads and enrollments rather than simply maximizing lead volume.

• Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV.

• Proactively identify opportunities and take ownership of campaign performance.

Meta / Facebook Ads:

• Create campaign structures and select appropriate objectives.

• Build and test audiences, lookalikes and re-targeting segments.

• Set up and optimize lead forms and conversion campaigns.

• Test creatives, hooks, offers, messaging and placements.

• Monitor, troubleshoot and scale winning campaigns.

Google Ads:

• Search, Performance Max, Display, YouTube and remarketing.

• Keyword research, negative keywords and campaign structure.

• Bidding strategies, audience targeting and conversion tracking.

• Ad-copy testing and landing-page optimization.

• Identify and fix underperforming campaigns.

Other Platforms:

• Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit, Snapchat or regional platforms.

• Ability to evaluate platforms based on audience fit, economics and measurable outcomes.

EdTech Marketing — Mandatory:

• Direct EdTech / online education experience is mandatory.

• Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials.

• Understanding of parent/student decision-making and education purchase journeys.

• Experience marketing directly to parents and/or students is highly valuable.

Funnel & Analytics:

• Understand Ad Landing Page/Form Lead Qualified Lead Counseling/Sales Enrolment Revenue.

• Identify where the funnel is losing money and recommend specific improvements.

• Connect campaign data with CRM and actual sales/enrollments.

• Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred.

Creative & CRO:

• Identify winning creative angles and prepare clear briefs.

• Test hooks, offers, messaging and landing pages.

• Analyze creative fatigue and audience saturation.

• Run A/B tests and turn campaign data into new creative ideas.

AI & Automation:

• Use AI for ad copy, creative ideation, audience research, competitor research, campaign analysis and reporting.

• Use automation for lead handling, reporting, scoring and repetitive marketing operations.

• Demonstrate at least one real AI/automation workflow personally built or implemented.

Requirements

Required:

• 4–8+ years of performance/digital marketing experience.

• Direct EdTech / online education experience is mandatory.

• Strong hands-on Meta Ads and Google Ads experience.

• Proven qualified-lead generation experience.

• Strong understanding of CPL, CAC, ROAS and funnel conversion rates.

• Experience with campaign tracking and analytics.

• Strong analytical and problem-solving skills.

• Ability to work independently and take ownership of campaign performance.

Nice to Have:

• International paid marketing experience.

• Experience targeting parents, students or NRI audiences.

• YouTube Ads experience.

• CRM and marketing automation experience.

• AI marketing workflow experience.

• Subscription, cohort-based or online learning business experience.

Interview Assessment:

• Walk through one real campaign personally managed.

• Explain product, audience, platform, budget and campaign structure.

• Share CPL, qualified leads, conversion rate, CAC and ROAS where available.• Explain what went wrong, what you changed and the final outcome.

• Demonstrate that you have operated campaigns rather than only reported on them.

Success in the Role:

• Consistent generation of qualified EdTech leads.

• Improving CPL without sacrificing lead quality.

• Improving lead-to-enrolment conversion.

• Scaling profitable campaigns.

• Reliable tracking and reporting.

• Continuous testing of audiences, creatives, offers and funnels.

• Taking ownership of problems and driving them through to resolution.

Benefits

• Flexible remote working opportunities.

• Opportunity to make a meaningful impact on young learners’ academic growth.

• Be part of a learner-driven and supportive educational team.

• Competitive compensation based on teaching experience and performance.

• Opportunities for long-term association and career advancement within the organization.