Performance Marketing (Growth)

Role & responsibilities

Position Overview

We are looking for a data-driven performance marketer to own customer acquisition end to end and drive the full customer lifecycle, from first click to repeat booking.

You will be responsible for a single number: cost per acquisition. Not impressions. Not clicks. Not leads. Not Engagement. This is a hands-on, in-platform role. You will build and optimise campaigns yourself, own the tracking & analytics to be measured on business outcomes rather than media metrics.

Key Responsibilities

Campaign Management

• Own end-to-end paid acquisition across Meta and Google, with full accountability for CAC and booking volume
• Plan, launch and optimise conversion-focused campaigns driving online bookings on web and app
• Own campaign architecture objectives, optimisation events, bidding strategies, audiences and placements
• Own mobile app install campaigns across Meta and Google App Campaigns, accountable for cost per install, install-to-first-booking rate, and in-app repeat rate
• Manage daily budget allocation across cities, channels, campaigns and creative
• Build and scale Google Search and Performance Max for high-intent demand capture
• Build retargeting, lookalike and lifecycle audiences from first-party data
• Evaluate and pilot new paid channels, and build the paid acquisition playbook for new city launches

Testing & Creative

• Run structured experiments on audience, creative, offer and landing page one variable at a time, with sufficient volume to read a result
• Brief, test and iterate performance creative, maintaining a fixed creative refresh cadence
• Partner with product and design on landing page and checkout conversion rate optimisation

Tracking & Analytics

• Own the tracking & analytics Meta Pixel, Conversions API, GA4, event mapping and UTM discipline
• Ensure accurate attribution across web and app, including offline and backend conversion uploads
• Analyse the acquisition funnel from impression through to completed booking and identify drop-off points
• Track customer lifetime value by acquisition cohort and channel, and report weekly on LTV:CAC, funnel conversion rate and contribution margin by city

Preferred Experience & Skills

• Min. 6+ years in performance marketing with direct responsibility of customer acquisition and CAC
• Demonstrable track record of scaling a consumer business through paid acquisition, with numbers you can talk through
• Experience owning the full customer lifecycle from acquisition through to retention
• Experienced with geo-targeting at area and pincode granularity,
• Experience launching a new city or market from zero is a strong advantage

Technical Skills

• Meta Ads Manager conversion campaigns, Advantage+ behavior, audience and placement controls, bid strategies
• Google Ads Search, Performance Max, Demand Gen
• Programmatic Ads : Experience or Knowledge of running Programmatic Ads & Platforms.
• Tracking and attribution Meta Pixel, Conversions API, GA4, event mapping, offline conversion upload, UTM architecture. You should be able to debug why a conversion event is not firing.
• Analytics and reporting Strong Knowledge in Analytical tools such as GA4 and exposure in various ls such as Appsflyer, Clevertap, Mixpanel or willingness to learn & adapt it quickly.
• Experimentation A/B testing methodology, CRO, customer segmentation, statistical significance
• Good to have marketing automation tools experience

Other Skills

• Strong cross-functional collaboration you will need product, engineering and operations to act on what you find
• Clear written communication; able to explain a performance decision to a founder in plain language
• Highly organised, able to run multiple cities, channels and experiments simultaneously
• Comfortable operating without an established team, stack or playbook
• Willingness to push back on instructions with data, including with leadership