Performance Marketing Intern

About the Role

We are looking for a Performance Marketing Intern with 6 months to 1 year of practical experience in Meta Ads and Google Ads. The candidate will assist in managing paid campaigns, monitoring performance, analyzing data, and supporting campaign optimization.

Key Responsibilities

• Assist in planning, setting up, and managing Meta Ads and Google Ads campaigns.
• Monitor daily campaign performance and budgets.
• Track key metrics such as CTR, CPC, CPA, conversions, and ROAS.
• Assist in audience research, targeting, and campaign optimization.
• Support A/B testing of ad creatives, copies, audiences, and campaigns.
• Coordinate with the creative team for ad creatives and promotional content.
• Analyze campaign data and prepare performance reports.
• Identify underperforming campaigns and assist in implementing optimization strategies.
• Maintain campaign records, budgets, and performance trackers.
• Stay updated with changes and trends in Meta and Google advertising platforms.

Required Skills

• 6 months–1 year of hands-on experience with Meta Ads and Google Ads.
• Basic understanding of paid advertising and campaign structures.
• Knowledge of Meta Ads Manager and Google Ads.
• Understanding of basic performance marketing metrics.
• Basic knowledge of Google Analytics/GA4 is an advantage.
• Good analytical and problem-solving skills.
• Strong attention to detail.
• Willingness to learn and work with data-driven marketing strategies.
• Good communication and teamwork skills.

Preferred

• Experience with e-commerce/D2C advertising will be an added advantage.
• Basic knowledge of conversion tracking and remarketing.
• Familiarity with Excel/Google Sheets for campaign reporting.

Key Performance Metrics

• CTR
• CPC
• CPA/CAC
• Conversion Rate
• ROAS
• Campaign Performance
• Budget Utilization

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person