Performance Marketing Lead

Performance Marketing

Company: DhaTvi Business Solutions
Location: Madhapur, Hyderabad, Telangana 500081
Experience: 3-5 Years
Employment Type: Full-Time

Job Summary

We are seeking a Performance Marketing with 4-5 years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should be data-driven, analytical, and capable of delivering high-quality leads while maximizing campaign performance and ROI.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Drive lead generation and customer acquisition through performance marketing strategies.
• Monitor and improve campaign performance using ROAS, ROI, CPC, CPA, CTR, and conversion metrics.
• Implement tracking and analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Conduct A/B testing to improve ad creatives, landing pages, and campaign performance.
• Prepare performance reports and dashboards using Google Looker Studio and Advanced Excel.
• Manage campaign budgets and ensure efficient ad spend.
• Work with SEO, content, and design teams to improve landing pages and user experience.
• Manage leads through CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Stay updated with digital marketing trends, platform updates, and best practices.

Required Skills

• Google Ads & Meta Ads
• GA4 & Google Tag Manager
• Campaign Planning & Optimization
• Lead Generation & Performance Marketing
• CRO & A/B Testing
• Google Looker Studio & Advanced Excel
• CRM Tools (HubSpot, Zoho CRM, Salesforce)
• SEO & Landing Page Optimization
• Budget Management & Performance Reporting

Qualifications

• Bachelors degree in Marketing, Business, Digital Marketing, or a related field.
• 3–5 years of hands-on experience in Performance Marketing.
• Strong analytical, communication, and problem-solving skills.
• Google Ads or Google Analytics certifications are an added advantage.