IIG Technology
Performance Marketing Lead
Skills
2 months ago
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Important information
Contract type:
Permanent
Salary:
₹50,000 – ₹60,000 / year
Location:
Bhubaneswar, Odisha, India
Work mode:
Onsite
Published on:
11 August 2026
What they need
Role & responsibilities
We are looking for a results-driven Performance Marketing Lead to join our growing team. If you have experience in running high-performing digital marketing campaigns and generating quality leads, we'd love to hear from you!
Key Responsibilities
- Plan and manage Google Ads and Meta Ads campaigns.
- Optimize campaigns to improve ROI/ROAS and lead generation.
- Monitor campaign performance using GA4, GTM, and Meta Pixel.
- Conduct keyword research and audience targeting.
- Perform A/B testing for ads and landing pages.
- Prepare campaign performance reports and insights.
- Collaborate with the design and content teams to create engaging ad creatives.
Required Skills
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Lead Generation
- Campaign Optimization
- A/B Testing
- Excel/Google Sheets
- AI tools such as ChatGPT, Gemini, Canva AI, or similar
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