Performance Marketing Lead

About Alaan Alaan is the Middle East’s first AI-powered spend management platform, built to help businesses save time and money. Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.

Founded in 2022, Alaan is already the trusted partner of over 2000 leading businesses across the UAE and KSA, including G42, Careem, McDonald’s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.

In just three years, Alaan has become the #1 expense management platform in the Middle East- and we’ve done it while becoming profitable.

Alaan is also backed by Y Combinator and top global investors, including Peak XV (formerly Sequoia India & SEA), and built by a world-class team with experience from McKinsey, BCG, Goldman Sachs, Careem, Rippling, and other high-growth companies. This creates an environment where employees learn from top-tier talent while building at startup speed.

We’re not just building software. We’re reimagining how finance works for modern businesses across the region.

About The Role We’re looking for a data-driven Performance Marketer with 4+ experience in B2B SaaS or B2C or FinTech to lead, own and scale our paid acquisition and growth channels.

You’ll be responsible for developing and executing campaigns that drive qualified pipeline, reduce CAC, and improve conversion across the funnel from awareness to demo request.

This is a highly analytical role for someone who thrives on testing, optimization, and ROI accountability.

What You'll Do

• Own Paid Growth: Plan, execute, and optimize performance campaigns across channels (Google, LinkedIn, Meta, review platforms, and niche SaaS channels).
• Experimentation: Run structured A/B tests on ads, landing pages, CTAs, and audiences to continuously improve performance.
• Budget Management: Own performance marketing budget and allocate spend effectively across channels for maximum ROI.
• Campaign Analytics: Religiously track CAC, ROAS, and LTV use data to drive decision making.
• Conversion Optimization: Collaborate with Sales and growth teams to improve lead-to-demo and demo-to-close conversion rates.

What We Are Looking For

• Deep hands-on experience in:

• Google Ads: Search, Display, Performance Max, YouTube, Demand Gen

• LinkedIn Ads: targeting by title, firmographics & intent

• Meta Ads: remarketing & awareness

• Skilled in audience segmentation and crafting messaging for ICPs, personas & lifecycle stages.

• Experience with 3rd-party audience builders.

• Strong ability to build dashboards and reports connecting marketing metrics to revenue.

• Expert understanding of SaaS growth metrics: MQL, SQL, CAC, LTV, payback period, pipeline velocity.

• Knowledge of UTMs, pixels, webhooks, and data connectors.

• Strong analytical problem-solving ability — turning data into actionable insight.

• Troubleshooting capability to resolve performance drops fast.

• Hands-on ABM experience and related tools.

Nice to Have

• Understanding of data structures and process mapping for marketing workflows.

• Experience with marketing automation and low-code tools:

• Zapier, Make (Integromat), n8n, Google Sheets scripts, etc.

What's In It For You

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more