Performance Marketing Lead

Role & responsibilities

Job description
https://ojassoft.com/

Location: Noida, Sector 63 On-site | Experience: 8+ Years | Type: Full-Time

Role Overview

We are seeking an experienced Performance Marketing Manager to lead and scale paid marketing efforts for AstroSage & AstroSageAI. The role involves strategy, execution, optimization, and ownership of performance-driven growth campaigns.

Key Responsibilities

• Plan, execute, and optimize large-scale performance marketing campaigns across
  Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
• Drive user acquisition, registrations, engagement, and revenue growth.
• Own performance metrics including ROAS, CAC, LTV, conversion rates, and budgets.
• Lead campaign strategy, audience targeting, funnel optimization, and scaling.
• Collaborate closely with creative, product, SEO, and content teams.
• Analyze data trends and generate actionable insights for leadership.
• Mentor junior team members and coordinate with external agencies if required.
• Explore new growth channels, tools, and automation opportunities.

Requirements

• MBA/PGDM in Marketing preferred.
• 8+ years of strong experience in performance marketing for B2C brands or digital platforms.
• Proven track record of scaling paid campaigns with measurable ROI.
• Strong understanding of analytics tools (GA, Meta Business Manager, Google Ads).
• Experience managing budgets and multiple campaigns simultaneously.
• Excellent problem-solving, communication, and leadership skills