Performance Marketing Lead, EMEA

Our client is a leading global asset manager with a wide range of successful funds across wholesale and institutional channels. They are hiring a Performance Marketing Lead, EMEA. This is a key role in their marketing function.

Main responsibilities include:

• Own channel strategy and activation across paid, owned and earned touchpoints, including AEO, to maximise brand visibility, audience relevance and commercial impact
• Lead channel activation across search, display, social, programmatic, web and emerging platforms to ensure the right message reaches the right clients at the right time
• Define and govern the measurement framework for channel effectiveness, including attribution, ROI and insight generation, to improve decision-making and investment quality
• Drive continuous optimisation of channels, journeys and timing based on data, so communications are more effective, more relevant and more respectful of clients’ time and attention
• Partner with Growth Marketing to translate campaign briefs into joined-up channel plans that balance brand building, engagement and commercial outcomes
• Collaborate with Marketing Services on audience strategy, journey execution, automation and martech enablement to support more coordinated channel delivery
• Lead a high-performing team of channel specialists, setting clear standards for execution, governance, learning and continuous improvement
• Represent channel strategy and effectiveness in senior marketing forums, shaping priorities, standards and investment decisions across EMEA

The successful candidate will possess:

• Proven experience leading channel activation and performance functions in asset management or B2B financial services
• Deep expertise across paid media, digital channels and performance measurement in a multi-market environment
• Strong command of attribution modelling, media buying, and ROI analysis frameworks
• Experience working within a matrix organisation, collaborating with both content/creative and martech teams
• Familiarity with enterprise martech stacks (marketing automation, analytics platforms)
• Track record of embedding performance culture, moving teams from activity metrics to outcome accountability
• Excellent communication skills; able to translate performance data into strategic recommendations for senior stakeholders