Performance Marketing Manager

Who you are

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
• 8+ years of experience in B2B marketing, preferably in the financial technology, wealth management, or software industry
• Proven experience leading and driving performance marketing, demand generation, or account-based marketing (ABM) programs
• Strong project management skills specifically managing multiple growth marketing initiatives simultaneously
• Excellent communication skills and the ability to build interpersonal connections with internal sales collaborators and external stakeholders
• Creative problem solver with a strategic perspective and a data-driven approach
• Proficiency in marketing automation tools, CRM systems, and analytics
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

What the job involves

• We are seeking a proactive, dynamic, and strategic Performance Marketing Manager, Single Family Offices to join our marketing team
• This role is responsible for expanding our continuing to drive growth and pipeline success of the Single Family Office (SFO) segment at Addepar through data-driven performance marketing strategies and highly targeted acquisition campaigns
• As the owner of the SFO performance marketing motion, you will build, scale, and manage multi-channel demand generation and account-based marketing (ABM) efforts specifically tailored to this highly sophisticated audience
• The ideal candidate has a strong background in B2B performance marketing, deep experience in the wealth management, family office, or financial technology industries, and a proven track record of developing a robust pipeline of high-value opportunities
• You are highly comfortable operating in ambiguity, taking the lead with minimal input from your manager, and excel at managing expectations to maintain a delicate balance between supporting sales priorities and delivering measurable results for the business
• Addepar takes a market-based approach to pay
• A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions
• Drive SFO Demand Generation & Pipeline Growth: Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment
• Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market
• Optimize Campaigns through Data: Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement
• Execute High-Touch Marketing Initiatives: Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks
• Serve as SFO Segment Subject Matter Expert (SME): Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns

Benefits

• Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
• Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
• Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
• Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
• Learning & Development Allowance: Your continued growth and development are important to us
• Dynamic Team: Strong investment in the best talent at the intersection of technology and finance