Performance Marketing Manager

Overview

We are seeking a seasoned Performance Marketing Manager with a proven track record of driving growth across multiple e-commerce brands. The ideal candidate will bring 10+ years of experience managing campaigns across Amazon, Meta, and Google, with at least one client-side leadership stint to complement agency or consulting expertise. This role requires a strategic thinker who thrives in fast-paced environments and can balance analytical rigor with creative execution.

Key Responsibilities

1. Campaign Strategy: Develop and execute performance marketing strategies across Amazon Ads, Meta Ads, and Google Ads to maximize ROI and customer acquisition.
2. E-commerce Growth: Scale e-commerce channels by optimizing paid media, driving conversions, and improving customer lifetime value.
3. Cross-Channel Management: Oversee integrated campaigns across marketplaces, search, and social platforms, ensuring consistent brand messaging and performance.
4. Analytics & Optimization: Use advanced analytics to monitor KPIs, identify trends, and continuously optimize campaigns for efficiency and profitability.
5. Stakeholder Collaboration: Partner with product and creative teams to align marketing efforts with business objectives.
6. Budget Oversight: Manage ad budgets with complete accountability for spend efficiency and revenue impact.
7. Team Leadership: Mentor and guide team members, fostering a culture of performance, innovation, and learning.

Qualifications

1. Minimum 10 years of experience in performance marketing, with a strong focus on e-commerce.
2. Hands-on expertise in Amazon Ads, Meta Ads, and Google Ads platforms.
3. At least one client-side role demonstrating ability to manage marketing from within a brand.
4. Strong analytical skills with proficiency in tools like Google Analytics, Helium, or equivalent.
5. Proven ability to scale brands and deliver measurable business outcomes.
6. Excellent communication and leadership skills.

Preferred Attributes

1. Experience with multi-channel portfolio management.
2. Familiarity with emerging ad tech and automation tools.
3. Ability to balance strategic vision with hands-on execution