Performance Marketing Manager

Job Description – Performance Marketer

Company: Shraz Flexible Dieting Solutions Pvt. Ltd.
Department: Marketing
Job Type: Full-Time
Experience: 1–3 Years
Location: HBR Layout
Reporting To: Marketing Manager / Founder

About the Company

Shraz Flexible Dieting Solutions Pvt. Ltd. is a nutrition and flexible dieting company focused on helping individuals achieve sustainable health, fitness, and weight-management goals through personalized nutrition solutions.

We are looking for a Performance Marketer who can take ownership of paid marketing campaigns, generate high-quality leads, optimize customer acquisition costs, and contribute directly to business growth.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
• Develop performance marketing strategies to achieve lead generation, sales, revenue, and customer acquisition targets.
• Monitor and optimize key metrics such as CPL, CAC, CPA, CTR, CPC, CPM, conversion rate, ROAS, and revenue.
• Conduct audience research, competitor analysis, keyword research, and campaign planning.
• Create and test different ad creatives, copy, audiences, offers, and landing pages.
• Run A/B tests to identify high-performing campaigns and improve conversion rates.
• Work closely with the Sales, Content, Design, and Nutrition teams to improve lead quality and conversion.
• Track the complete marketing funnel from ad impression → lead → sales call → conversion → revenue.
• Analyze campaign performance and provide regular reports with actionable insights.
• Manage daily and monthly advertising budgets efficiently.
• Identify underperforming campaigns and take corrective actions quickly.
• Implement retargeting and remarketing campaigns to improve conversions.
• Work with CRM and tracking systems to ensure accurate lead attribution.
• Set up and monitor tracking through tools such as Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Stay updated with changes in advertising platforms, algorithms, targeting options, and performance marketing trends.
• Continuously experiment with new growth strategies, channels, creatives, and acquisition methods.

Required Skills

• Strong knowledge of Meta Ads Manager and Google Ads.
• Good understanding of lead-generation and conversion campaigns.
• Strong analytical and data interpretation skills.
• Knowledge of Google Analytics / GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Understanding of sales funnels and customer acquisition.
• Ability to analyze campaign data and make data-driven decisions.
• Good understanding of A/B testing and campaign optimization.
• Basic understanding of landing-page and creative optimization.
• Strong communication and coordination skills.
• Ability to work in a target-driven and fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 1–3 years of hands-on performance marketing experience.
• Experience in healthcare, nutrition, fitness, wellness, D2C, or coaching businesses will be an advantage.
• Candidates with proven experience in generating leads and improving ROAS will be preferred.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated based on:

• Qualified leads generated
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Lead-to-sale conversion rate
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Revenue generated through paid campaigns
• Campaign scalability
• Overall marketing ROI

What We Offer

• Competitive salary based on experience and performance.
• Performance-based incentives.
• Opportunity to work directly on growth and customer acquisition.
• Learning and development opportunities.
• Growth-oriented and collaborative work environment.
• Opportunity to build and execute performance marketing strategies from the ground up.

Ideal Candidate

We are looking for someone who is numbers-driven, highly analytical, creative, proactive, and obsessed with performance. The ideal candidate should not simply manage advertisements but should understand why a campaign is working, why it is failing, and what needs to be done to improve business results.

Interested candidates can apply by sharing their updated CV with the HR team - [email protected]

Pay: ₹18,061.69 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person