Performance Marketing Manager

Performance Marketing Manager -

About the Role -

• We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and digital acquisition across Meta, Google, YouTube and other advertising platforms.
• The role will be responsible for driving measurable business outcomes including website traffic, event registrations, campaign reach, footfall and marketing ROI through highly optimised digital campaigns.
• Working closely with the Brand Manager, Social Media Manager, SEO Manager, Creative Team and external media partners, the Performance Marketing Manager will ensure digital investments deliver maximum business impact.

Key Responsibilities -

Paid Media Strategy -

• Develop annual and campaign-specific paid media strategies.
• Plan digital media budgets and channel allocation.
• Build audience segmentation and targeting strategies.
• Recommend media mix across Meta, Google, YouTube and Display.

Campaign Management -

• Plan, launch and optimise campaigns across Meta Ads, Google Ads and YouTube.
• Execute remarketing and audience nurturing campaigns.
• Manage campaign budgets and pacing.
• Coordinate with creative teams for ad assets and landing pages.
• Conduct A/B testing across creatives, audiences and messaging.

Performance Optimisation -

Improve -

• CTR
• CPC
• CPM
• CPL
• CPA
• ROAS
• Optimise campaigns based on performance data.
• Implement conversion tracking and attribution models.

Analytics & Reporting -

• Monitor campaign performance using GA4, Meta Ads Manager and Looker Studio.
• Develop dashboards and weekly/monthly reports.
• Analyse customer journeys and campaign effectiveness.
• Present recommendations for improving campaign performance

Agency & Vendor Management -

• Coordinate with digital agencies and platform partners.
• Ensure campaigns are delivered within timelines and budgets.
• Review agency performance and campaign quality.

Collaboration -

• Work with Brand, Social Media, SEO and Creative teams.

• Support campaigns for -

• Store launches

• Shopping festivals

• Events

• Tenant promotions

• Seasonal campaigns

Required Skills & Experience -

• 4-6 years in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Hands-on experience with GA4, GTM and Looker Studio.
• Excellent analytical and reporting skills.
• Experience managing large media budgets.
• Understanding of conversion optimization.