Performance Marketing Manager

Performance Marketing Manager

Paid Acquisition & Growth | Full Power Media Private Limited | Full-time

About the Role

Full Power Media Private Limited is hiring a Performance Marketing Manager to own and scale our paid B2C acquisition engine — primarily cold-audience acquisition across Meta, Google, and YouTube Ads. You'll be accountable not just for running campaigns, but for understanding which audiences, offers, and creatives actually convert into paying, retained users. You'll also work closely with (and eventually build internal capability beyond) our existing external performance marketing agency.

Who You'll Acquire

• Coaches & consultants
• Educators & knowledge creators
• Other creators, experts, and professionals monetizing through content

What You'll Do

• Own paid acquisition strategy and execution across Meta, Google, and YouTube Ads
• Test audiences, targeting variables, and ICPs to find the lowest CAC and strongest conversion
• Run structured creative and messaging A/B tests — hooks, offers, formats — not gut-feel decisions
• Track the full funnel (ad → landing page → signup → trial → paid) and fix drop-off points
• Build and optimize retargeting campaigns before scaling top-of-funnel spend
• Own unit economics: CAC, CPL, CPA, ROAS, revenue by segment/channel/creative
• Manage budgets responsibly — scale what works, cut what doesn't, prevent overspend
• Run and document structured growth experiments with clear hypotheses and learnings
• Maintain clean tracking/attribution (pixels, UTMs, conversion events) across all sources
• Monitor and constructively challenge the external performance agency's approach

What We're Looking For

• 3–6 years of hands-on performance marketing / paid acquisition experience
• Strong hands-on expertise with Meta Ads Manager and Google Ads — not just agency oversight
• Track record optimizing for CAC and revenue, not just cheap leads or CPL
• Bonus: SaaS, consumer tech, creator-tech, D2C, or subscription business experience
• Comfortable managing meaningful ad budgets in a fast-moving startup

Not a Fit If

• Background is primarily social media management, organic posting, or SEO-only
• Can't explain CAC, CPA, ROAS, or funnel conversion clearly
• Depends entirely on agencies for campaign analysis rather than diagnosing performance independently
• Reports on impressions/reach/engagement without connecting them to revenue

Interested candidates can share their updated CV at [email protected]

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s):

• Are you comfortable attending an initial virtual interview Or sharing a short introductory video as part of the recruitment process?

Language:

• English (Preferred)

Work Location: In person