Performance Marketing Manager

1. Performance Marketing

• Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, and other digital platforms.

• Manage advertising budgets and maximise ROI, ROAS, CTR, conversion rate, and cost per acquisition.

• Monitor campaign performance and prepare daily, weekly, and monthly performance reports.

• Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies to improve performance.

• Work closely with the design and marketing teams to develop high-converting ad creatives and campaign assets.

• Execute seasonal and marketplace promotional campaigns such as Prime Day, Great Indian Festival, Big Billion Days, Independence Day Sale, Republic Day Sale, and other marketplace events.

• Identify growth opportunities through keyword optimisation, audience targeting, and performance analysis.

2. Marketplace Management

• Manage end-to-end marketplace operations across Amazon, Flipkart, Tata 1mg, PharmEasy, JioMart, and other e-commerce platforms.

• Create, update, and optimise product listings, titles, descriptions, images, A+ content, keywords, and SEO.

• Ensure catalogue accuracy, pricing, inventory availability, and product content quality across all channels.

• Handle platform-related activities including listing approvals, compliance, account health, issue resolution, and catalogue maintenance.

• Coordinate new product launches across all marketplaces.

3. E-commerce Operations

• Oversee daily order processing, inventory synchronisation, returns, cancellations, and reconciliation.

• Coordinate with warehouse, supply chain, finance, customer support, and ERP teams to ensure smooth operations.

• Monitor inventory levels and coordinate replenishment to minimise stock-outs and maximise sales.

• Ensure timely execution of promotions, coupons, Lightning Deals, platform deals, and visibility campaigns.

• Work closely with marketplace account managers to improve sales performance and brand visibility.

• Track order fulfilment, SLA adherence, and customer experience metrics.

4. Business Growth & Revenue Management

• Drive monthly, quarterly, and annual revenue targets across all online channels.

• Analyse sales performance, profitability, category trends, and customer behaviour to identify growth opportunities.

• Develop strategies to increase organic sales, paid sales, and marketplace visibility.

• Monitor competitor pricing, promotions, and assortment to maintain market competitiveness.

• Recommend pricing strategies, promotional offers, and assortment expansion based on business objectives.

5. Analytics & Reporting

• Prepare MIS reports covering sales, advertising performance, profitability, inventory, and marketplace KPIs.

• Track key performance indicators including Sales, ROAS, ROI, CTR, Conversion Rate, TACOS, ACOS, Order Volume, ASP, and Contribution Margin.

• Present actionable insights and recommendations to senior management.

6. Cross-functional Coordination

• Collaborate with Marketing, Brand, Design, Supply Chain, Finance, Customer Service, and IT teams to ensure seamless execution of e-commerce initiatives.

• Coordinate with external agencies, marketplace account managers, and technology partners for campaign execution and platform improvements.

Experience - 5 to 8yrs

Location - Goregaon

If interested, Please share your cv at [email protected]