Performance Marketing Manager

Performance Marketing Manager

Department: Marketing
Employment Type: Full-time
Location: Goregaon West, Mumbai
Salary: Up to ₹70,000 per month, based on last CTC, skills and experience

About the Role

We are looking for a Performance Marketing Manager to own and scale our paid acquisition and growth initiatives. The role will primarily focus on customer acquisition through Meta Ads, Google Ads and YouTube Ads.

The ideal candidate should have strong hands-on experience in performance marketing, audience targeting, campaign optimization, conversion tracking and funnel analysis. You will be responsible for identifying growth opportunities, improving acquisition efficiency and maximizing ROI from paid campaigns.

Key Responsibilities

• Develop and execute paid acquisition strategies across Meta, Google and YouTube Ads.
• Identify and test relevant audiences, targeting parameters and Ideal Customer Profiles (ICPs).
• Conduct structured A/B testing of creatives, messaging, hooks, offers and ad formats.
• Monitor the complete marketing funnel from ad → landing page → signup → trial → payment.
• Identify and resolve conversion drop-offs across the funnel.
• Build and optimize retargeting campaigns and audience segments.
• Track and optimize key performance metrics including CAC, CPL, CPA, ROAS and revenue.
• Manage advertising budgets effectively and scale high-performing campaigns.
• Conduct structured growth experiments with clearly defined hypotheses, metrics and learnings.
• Maintain accurate tracking and attribution using pixels, UTMs and conversion events.
• Analyze campaign performance and provide actionable recommendations.
• Work with internal teams and external agencies to improve campaign performance.
• Ensure marketing activities are connected to measurable business outcomes and revenue.

Target Audience

The role will focus on acquiring customers such as:

• Coaches and consultants
• Educators and knowledge creators
• Content creators and experts
• Professionals monetizing their expertise through content

Requirements

• 3–6 years of hands-on experience in performance marketing or paid acquisition.
• Strong practical expertise in Meta Ads Manager and Google Ads.
• Demonstrated experience in optimizing campaigns for CAC, conversions and revenue, rather than only impressions or leads.
• Strong understanding of digital marketing funnels and conversion optimization.
• Experience with campaign tracking, attribution, pixels, UTMs and conversion events.
• Ability to analyze campaign data and independently identify performance issues.
• Experience managing meaningful advertising budgets.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced and growth-oriented environment.

Good to Have

Experience in any of the following will be an advantage:

• SaaS
• Consumer technology
• Creator economy
• D2C
• Subscription-based businesses
• B2C acquisition

Not a Fit If

• Your experience is primarily in social media management or organic content.
• Your background is limited to SEO without hands-on paid acquisition experience.
• You rely entirely on agencies for campaign analysis and optimization.
• You are unable to clearly explain metrics such as CAC, CPA, CPL and ROAS.
• Your reporting focuses only on impressions, reach or engagement without connecting performance to conversions and revenue.

What We Offer

• Opportunity to own and scale performance marketing initiatives.
• High-impact role in a growth-focused environment.
• Opportunity to work across multiple paid acquisition channels.
• Scope to experiment, test and build scalable growth strategies.
• Competitive compensation based on experience and previous CTC.

Pay: Up to ₹70,000.00 per month

Work Location: In person