Performance Marketing Manager

Job Description: Performance Marketing Manager D2C

Key Responsibilities

• Paid Media: Plan and scale campaigns across Meta (Advantage+, Conversion, Catalog) and Google Ads (PMax, Search, Demand Gen, Shopping); manage budget pacing and bids; test creatives/audiences relentlessly; own SKU/series-level campaign pruning and reallocation.
• Tracking & Measurement: Own conversion tracking hygiene across Meta CAPI, Google Ads, and GA4 (dedupe, match rate, GCLID); build/maintain Looker Studio dashboards; report gross vs. net ROAS (post-RTO/cancellation) weekly.
• Strategy: Contribute to monthly/quarterly revenue planning and DRR tracking; call scale/hold/pull-back decisions based on marginal ROAS and exam-season seasonality; track platform changes (SKAN, Advantage+, PMax) and flag impact.

What We're Looking For

2–5 yrs running Meta + Google Ads (D2C/eCommerce/EdTech preferred) • Strong GA4, GTM, Meta CAPI, tracking troubleshooting • Advanced Excel/Sheets • Looker Studio or similar • Analytical — diagnoses root causes, not just reports numbers • Comfortable owning real budget • Clear English communication in a fast, high-volume environment.

Good to have: Shopify/app ecosystem exposure, GMC/Simprosys feed management, app install & MMP/SKAN experience