Performance Marketing Manager

Performance Marketing Manager

About the role

Eco Ring Philippines is seeking an experienced Performance Marketing Manager to take full ownership of our digital advertising and customer acquisition.

This is an in-house position where you will independently manage paid advertising strategy, campaign execution, performance analysis, reporting, and continuous improvement.

Good written and spoken English is required for this role.

Key responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads campaigns
• Manage a monthly advertising budget of approximately PHP 1 million
• Allocate advertising budgets by platform, campaign, location, and store
• Generate customer inquiries, appointments, store visits, and purchase transactions
• Develop advertising strategies for existing stores and new store openings
• Monitor campaign performance and improve CPA, conversion rates, and lead quality
• Set up and maintain GA4, Google Tag Manager, Meta Pixel, and conversion tracking
• Connect online advertising results with offline store visits and purchase results
• Independently identify underperforming campaigns and implement corrective actions
• Prepare creative briefs for advertisements, videos, landing pages, and promotions
• Produce concise weekly and monthly performance reports for management
• Clearly explain campaign results, issues, and recommended actions to management

About you

• At least 4 years of hands-on experience managing Google Ads and Meta Ads
• Proven experience managing significant monthly advertising budgets
• Strong experience in lead-generation and location-based advertising
• Ability to independently plan, execute, analyze, and improve campaigns
• Strong understanding of conversion tracking, GA4, Google Tag Manager, and Meta Pixel
• Ability to evaluate advertising results beyond impressions and clicks
• Experience measuring cost per lead, appointment, store visit, acquisition, and revenue
• Strong numerical, analytical, and problem-solving skills
• Ability to work independently without daily instructions
• Strong written and verbal communication skills in English
• Ability to clearly present performance results, problems, and improvement proposals to management

Nice to have

• Experience in retail, luxury goods, jewelry, watches, resale, e-commerce, or multi-location businesses
• Experience launching advertising campaigns for new store openings
• Experience connecting online campaigns with offline sales or store transactions
• Experience with CRM, call tracking, or lead-management systems
• Experience with landing page optimization and creative testing
• Google Ads or Meta certifications

What we offer

• Monthly salary: PHP 80,000–120,000, based on experience, proven advertising capabilities, and practical assessment
• 13th-month pay and statutory government benefits (SSS, PhilHealth, Pag-IBIG)
• Performance evaluation based on measurable business results
• Opportunity to lead the company's in-house marketing function as the business expands

About us

Eco Ring Philippines operates retail stores specializing in the purchase and resale of pre-owned luxury goods, jewelry, watches, bags, and other valuable items.

As we expand our store network across the Philippines, we are building a fully in-house digital marketing function.

The successful candidate will play a key role in developing a measurable and scalable customer acquisition strategy that connects digital advertising directly with customer inquiries, store visits, purchase transactions, and business revenue.