Performance Marketing Manager

We are looking for a Performance Marketing Executive who can plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience in driving sales, generating leads, improving ROAS, and scaling eCommerce campaigns profitably.

Responsibilities

• Create, manage, and optimize Meta Ads (Facebook & Instagram).
• Plan and execute Google Ads campaigns (Search, Shopping, Display, and YouTube).
• Monitor campaign performance and make data-driven decisions.
• Scale winning campaigns while maintaining target ROAS.
• Conduct audience research, competitor analysis, and campaign testing.
• Create and test ad creatives, copies, and landing page strategies.
• Track and analyze KPIs such as ROAS, CPA, CTR, CPC, and Conversion Rate.
• Set up and manage Meta Pixel, Conversion API, Google Analytics 4, and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Identify growth opportunities and implement new marketing strategies.
• Work closely with the creative and content teams to improve ad performance.

Requirements

• 2+ years of experience running Meta and Google Ads.
• Proven track record of scaling eCommerce campaigns.
• Strong understanding of Meta Pixel, GA4, GTM, and conversion tracking.
• Experience with A/B testing and campaign optimization.
• Analytical mindset with strong reporting skills.
• Knowledge of Shopify, WooCommerce, or other eCommerce platforms is preferred.
• Excellent communication and problem-solving skills.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Revenue Generated
• Conversion Rate
• Customer Acquisition Cost (CAC)

Preferred Experience

• Experience in mobile accessories, mobile covers, skins, fashion, or D2C brands.
• Experience managing monthly ad spends of 1 lakh+.