Performance Marketing Manager

Job Description Performance Marketing
Manager
Designation: Performance Marketing Manager
Experience: 2 +Years
Employment Type: Full-Time
Location: Noida
Work Mode: On-Site
About the Role
We are looking for a Performance Marketing Manager with 2 years of hands-on experience in Meta
Ads and digital performance marketing. The ideal candidate should be data-driven, analytical, and
capable of planning, executing, optimizing, and scaling paid advertising campaigns to achieve business
and revenue objectives.
Key Responsibilities
Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
Develop performance marketing strategies aligned with business and lead-generation goals.
¢ Conduct audience research, segmentation, and targeting to improve campaign performance.
¢ Create and manage campaign structures, budgets, bidding strategies, and ad sets.
¢ Monitor key performance metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and
revenue.
¢ Continuously optimize campaigns based on performance data and insights.
¢ Conduct A/B testing of creatives, ad copies, audiences, placements, and campaign objectives.
¢ Coordinate with the creative and content teams to develop high-performing ad creatives.
¢ Track and analyze campaign performance using Meta Ads Manager, Google Analytics, and
other relevant tools.
¢ Prepare regular performance reports and provide actionable insights to improve ROI.
¢ Identify opportunities to scale successful campaigns while controlling acquisition costs.
¢ Stay updated with the latest trends, features, algorithm changes, and best practices in Meta
advertising and performance marketing.
Required Skills
¢ 2+ years of hands-on experience in Performance Marketing / Digital Marketing.
¢ Strong practical knowledge of Meta Ads Manager.
¢ Experience in running lead generation, conversion, trac, and retargeting campaigns.
¢ Good understanding of audience targeting, remarketing, funnels, and campaign optimization.
¢ Strong analytical and data interpretation skills.
¢ Knowledge of Facebook Pixel/Meta Pixel, Events Manager, and conversion tracking.
¢ Ability to analyze campaign data and make data-driven decisions.
¢ Good understanding of digital marketing metrics and KPIs.
¢ Strong communication and coordination skills.
¢ Ability to manage advertising budgets eectively.
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Preferred Qualications
¢ Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related eld.
¢ Experience with Google Ads will be an added advantage.
¢ Experience working with lead-generation or e-commerce campaigns will be preferred.
¢ Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio, or
similar analytics platforms is a plus.
Key Performance Indicators (KPIs)
¢ Lead/Customer Acquisition Cost
¢ Cost Per Lead (CPL)
¢ Cost Per Acquisition (CPA)
¢ Return on Ad Spend (ROAS)
¢ Conversion Rate
¢ Click-Through Rate (CTR)
¢ Campaign ROI
¢ Revenue generated through paid campaigns
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